[Explore other case studies](https://firebase.google.com/case-studies) [View more solutions](https://firebase.google.com/solutions) ![Playbuzz logo](https://firebase.google.com/static/images/appmakers/playbuzz.png)

##### Playbuzz marketing team easily wins independency to configure ads based on app insights

*** ** * ** ***

##### Introduction

Playbuzz is a storytelling platform that empowers over 13,000
publishers, marketers, bloggers, and brands to author and
distribute interactive content. This platform helps them easily
create content using interactive storytelling tools (such as
polls, quizzes and slideshows), which are optimized for social
sharing and engagement. With the Playbuzz app, millions of users
can easily consume content created via Playbuzz.com.

*** ** * ** ***

##### Challenge

Playbuzz developers were looking for a way to iterate and optimize
rapidly between different campaign configurations, and overcome a
complicated process that included development, review, and
deployment. Traditionally, they had employed a manual, internal
process using their servers. This required days of development and
relied on the availability of engineers to make continuing
changes, which was costly and highly demanding. Having an easier
way to optimize their ads on the fly would significantly improve
revenues and user engagement.
![Playbuzz logo](https://firebase.google.com/static/images/usecases/playbuzz_logo_alt.png)

*** ** * ** ***

##### Solution

Firebase lets the team experiment with push notifications and
ad frequency, giving them the freedom to test different
scenarios and frequencies and iterate based on users'
responses. This was a major advantage, because their
developers (as in most companies) deal with a busy backlog of
tasks on a tight deadline. After connecting their app to the
Firebase SDK, their engineers transferred control to the
monetization team, which now regularly handles these tasks.
The shift to Firebase brought a new level of independence and
creative freedom to the Playbuzz monetization team, which can
now make changes within the product by using Firebase Remote
Config, without relying on developers for support. Responding
in real-time to their audience's behaviour helped them with
the vital task of making Playbuzz app users happy. Setting up
Remote Config only took a couple of days, and eliminated the
development effort required, which was extremely beneficial.

*** ** * ** ***

Results

2 days of integration delivered complete independence to the marketing
team to run changes in the app campaigns, and freed engineering
resource for other tasks.
![Playbuzz logo](https://firebase.google.com/static/images/appmakers/playbuzz.png)
"Firebase completely freed our engineers from managing campaign infrastructure, and helped our team to be more effective and our campaigns to perform better---which is a huge win for us."


- Eran Orlev, Head of Mobile Products, Playbuzz
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