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Firebase App Indexing

Firebase App Indexing gets your app into Google Search. If users have your app installed, they can launch your app and go directly to the content they're searching for. App Indexing reengages your app users by helping them find public content right on their device, even offering query autocompletions to help them more quickly find what they need. If users don’t yet have your app, relevant queries trigger an install card for your app in Search results.

iOS setup Android setup

Key capabilities

Search results App Indexing surfaces links to app content on Google Search. For Android, this includes an install button for your app.
Installs The install button for your app appears next to your homepage search result, giving users an easy path to installing your app to view content.
Autocompletions App Indexing on Android lets your users see app content directly from suggested results in the Google app.
Assistant App Indexing powers public content results for screen search on Android and Google Assistant.
Ad targeting If you use AdMob to monetize your app, App Indexing and AdMob will work together to improve the quality of targeted ads for public content in your app, helping to drive increased advertising revenue.

How does it work?

To get your app's content indexed by Google, use the same URLs in your app that you use on your website and verify that you own both your app and your website. Google Search crawls the links on your website and serves them in Search results. Then, users who've installed your app on their devices go directly to the content in your app when they click on a link.

The App Indexing API on Android enhances ranking performance for links to your app and provides autocomplete suggestions based on user actions you log in your app.

Case studies

To learn more about App Indexing in real-world scenarios, check out the case studies that highlight App Indexing implementations:

App Indexing one-pager
AliExpress
Cookpad
Daily Mail / MailOnline
Etsy
Tabelog
The Guardian

Implementation path

Set up your links Getting started with App Indexing is easy. Associate your app with your website, and update your app to parse and handle HTTP URLs that match links to your website.
Log user actions Log user actions so users can see app pages they’ve visited as suggested results in the Google app. Data about actions users take in your app improve search results and bring users to your relevant app content faster.
Test your implementation Use a number of tools, including the Search Preview Tool, to verify that your App Indexing implementation operates as expected.
Measure impact Analyze the impact and quality of your content using Search Console and search referrals.

Next step

Get started on iOS or Android.