Gemini in Firebase
provides messaging campaign summarization, insights,
and guidance to improve your Firebase Cloud Messaging and In-App Messaging
campaign performance. By analyzing campaign data,
Gemini in Firebase can help you understand your campaigns' reach and impact
and suggests strategies to improve user engagement and growth.

### Access AI insights for messaging campaigns

To use messaging campaign AI insights, make sure that your project has the
following:

- Gemini in Firebase is enabled for your project. Learn more at
  [Set up Gemini in Firebase](https://firebase.google.com/docs/ai-assistance/gemini-in-firebase/set-up-gemini.md.txt).

- Firebase Cloud Messaging or In-App Messaging is enabled in your Firebase
  project.

- At least one campaign exists and appears in the Firebase console.

After ensuring these requirements are met:

1. In the Firebase console, go to the **DevOps \& Engagement** \>
   [**Messaging** page](https://console.firebase.google.com/project/_/messaging)
   to access campaign data.

2. After your campaign data loads, click **Generate AI insights**.

   A summary and analysis of your messaging campaigns appears.

### Pricing

See
[Gemini in Firebase pricing](https://firebase.google.com/docs/ai-assistance/gemini-in-firebase.md.txt#pricing) for more
information.