Properties

deviceCategory

(string or undefined)

Device category.

Examples: "tablet", "mobile"

deviceId

(string or undefined)

Vendor specific device identifier. This is IDFV on iOS. Not used for Android. Example: "599F9C00-92DC-4B5C-9464-7971F01F8370"

deviceModel

(string or undefined)

Device model, as read from the OS.

Example: "iPhone9,1"

deviceTimeZoneOffsetSeconds

number

The time zone of the device when data was uploaded, as seconds skew from UTC. Use this to calculate the device's local time for event.timestamp.

limitedAdTracking

boolean

The device's Limit Ad Tracking setting. When true, you cannot use resettableDeviceId for remarketing, demographics or influencing ads serving behaviour. However, you can use resettableDeviceId for conversion tracking and campaign attribution.

mobileBrandName

(string or undefined)

Device brand name.

Examples: "Samsung", "HTC"

mobileMarketingName

(string or undefined)

Device marketing name.

Example: "Galaxy S4 Mini"

mobileModelName

(string or undefined)

Device model name in human-readable format.

Example: "iPhone 7"

platformVersion

(string or undefined)

Device OS version when data capture ended.

Example: "4.4.2"

resettableDeviceId

(string or undefined)

The type of the resettable_device_id is IDFA on iOS (when available) and AdId on Android.

Example: "71683BF9-FA3B-4B0D-9535-A1F05188BAF3"

userDefaultLanguage

string

The user language in language-country format, where language is an ISO 639 value and country is an ISO 3166 value.

Examples: "en-us", "en-za", "zh-tw", "jp"