mobile and web
app teams succeed
Store and sync data between users and devices - at global scale - using a cloud-hosted, NoSQL database. Cloud Firestore gives you live synchronization and offline support along with efficient data queries. Its integration with other Firebase products enables you to build truly serverless apps.
Bring powerful machine learning features to your mobile app whether you're new or experienced in ML. Get started easily by using our ready-to-use APIs for common mobile use cases, or import your own custom models which can be hosted and served to your apps by Firebase. ML Kit APIs can run on-device or in the cloud, depending on the functionality, and some give you both choices.
Extend your app with custom backend code without needing to manage and scale your own servers. Functions can be triggered by events, which are emitted by Firebase products, Google Cloud services, or third parties, using webhooks.
Manage your users in a simple and secure way. Firebase Auth offers multiple methods to authenticate, including email and password, third-party providers like Google or Facebook, and using your existing account system directly. Build your own interface, or take advantage of our open source, fully customizable UI.
Simplify your web hosting with tools made specifically for modern web apps. When you upload your web assets, we automatically push them out to our global CDN and give them a free SSL certificate so your users get a secure, reliable, low-latency experience, no matter where they are.
Store and share user-generated content like images, audio, and video with powerful, simple, and cost-effective object storage built for Google scale. The Firebase SDKs for Cloud Storage add Google security to file uploads and downloads for your Firebase apps, regardless of network quality.
Diagnose app performance issues occurring on your users’ devices. Use traces to monitor the performance of specific parts of your app and see a summarized view in the Firebase console. Stay on top of your app’s start-up time and monitor HTTP requests without writing any code.
Engage and nurture your active users with targeted and contextual messages that encourage them to complete meaningful actions within your app. You have the power to trigger messages based on user behavior and interests. You can also customize the design of in-app messages to fit your brand. In-App Messaging supports a variety of use cases and formats.
Analyze user attributions and behavior in a single dashboard to make informed decisions on your product roadmap. Gain realtime insights from reports, or export your raw event data to Google BigQuery for custom analysis.
Harness the power of Google’s machine learning to get insight into which segments of users are likely to churn or spend (or complete another conversion event). Use these smart predictive segments for targeting in other products like Remote Config, Cloud Messaging, and In-App Messaging.
Improve your app by running product and marketing experiments, without worrying about setting up the infrastructure to run A/B tests. Customize experiments to suit your goals. Test a variety of updates to your app, like message copy or new features. Then, only roll-out changes proven to move the needle on your key metrics.
Send messages and notifications to users across platforms—Android, iOS, and the web—for free. Messages can be sent to single devices, groups of devices, or specific topics or user segments. Firebase Cloud Messaging (FCM) scales to even the largest apps, delivering hundreds of billions of messages per day.
Customize how your app renders for each user. Change the look and feel, roll out features gradually, run A/B tests, deliver customized content to certain users, or make other updates without deploying a new version—all from the Firebase console. Monitor the impact of your changes and make adjustments in a matter of minutes.
Re-engage users with their installed apps with this Google Search integration. If users have your app and they search for related content, they could launch it directly from the results. If users don't have your app yet, an installation card shows up when they search for similar apps.