##### Google Analytics # Get unlimited app analytics ## An app measurement solution, available at no charge, that provides insights on app usage and user engagement. [Get started](https://console.firebase.google.com/project/_/analytics) [View docs](https://firebase.google.com/docs/analytics) ### Reimagine analytics for mobile Google Analytics provides free, unlimited reporting on up to 500 distinct events. The SDK automatically captures certain key events and user properties, and you can define your own custom events to measure the things that uniquely matter to your business. [Video](https://www.youtube.com/watch?v=8iZpH7O6zXo) ![Samples graphs and charts](https://firebase.google.com/static/images/products/analytics/analytics-1.png) ### User insights from acquisition to app usage Google Analytics surfaces data about user behavior in your iOS and Android apps, enabling you to make better decisions about your product and marketing optimization. View crash data, notification effectiveness, deep-link performance, in-app purchase data, and more. ### Attribution across dozens of sources Google Analytics integrates with dozens of [ad networks](https://firebase.google.com/products/analytics/partners), making it easy with one SDK. Close the loop and send conversion data back to those networks to track and attribute app campaign performance across sources with postbacks to optimize campaign performance. ![Illustration of ad network integration](https://firebase.google.com/static/images/products/analytics/analytics-2.png) ![Illustration of analytics dashboard](https://firebase.google.com/static/images/products/analytics/analytics-3.png) ### Segmentation and optimization in one dashboard Define custom audiences in the Firebase console based on device data and user behavior by utilizing events and user properties, and then use those segments for notifications, A/B tests (via [Firebase Remote Config](https://firebase.google.com/products/remote-config)), and Google Ads remarketing. For custom analysis, you can export raw data to [BigQuery](https://cloud.google.com/bigquery). ### With Google Ads, insights become actions Google Ads helps you advertise your app to the billions of people that use Search, YouTube, Google Play, and more. In just a few minutes, you can use your Google Analytics data to understand campaign performance, unlocking optimizations to find more engaged and valuable customers for your app via [App Campaigns](https://support.google.com/adwords/answer/6247380). ![Google Adwords logo](https://firebase.google.com/static/images/integrations/google-ads.svg) [Grow your user base with Google App campaigns](https://ads.google.com/home/campaigns/app-ads/?subid=ww-ww-et-g-aw-a-firebase_site1!o1) [Video](https://www.youtube.com/watch?v=Cz9N9bUOwWA) ![Illustration of graphs](https://firebase.google.com/static/images/products/analytics/analytics-4.png) ### Realtime analytics Understand user behavior and view live usage data with realtime reporting. Use StreamView to get a live, dynamic view of your analytics data, and use DebugView to validate your analytics instrumentation by visualizing the stream of events logged by your development devices. Want custom reports? Stream your events to BigQuery in realtime, and create custom dashboards in Data Studio. ### Seamless integration with AdMob When you link your AdMob app to Firebase, your Google Analytics reports incorporate ad metrics and AdMob revenue, giving you a richer view of the Lifetime Value of your users and the performance of your in-app advertising strategy. ![Illustration of graphs](https://firebase.google.com/static/images/products/analytics/analytics-5.png) Case Studies ### Learn how Google Analytics helps teams across the world grow their business ![Pomelo logo](https://firebase.google.com/static/images/usecases/pomelo_logo_horizontal.png) ##### Pomelo Games used Firebase to increase revenue by up to 35% without losing players Pomelo Games, one of the top game studios in Uruguay, used Remote Config, A/B Testing, Google Analytics, and Crashlytics to test interstitial ads in their game. This led to an increase in both ad revenue and in-app purchases with no decline in retention or stability. [Read more](https://firebase.google.com/case-studies/pomelo-games) ![KCB logo](https://firebase.google.com/static/images/partners/kcb.png) ##### KCB Group lowers cost per install 24% with Google Analytics KCB Group, an East African bank, uses its mobile app as a primary tool for customer acquisition and engagement. Lacking a unified way to measure campaign performance, they worried that they were overspending on some of their acquisition channels. Google Analytics gave them insight into their customer behavior across all acquisition channels, leading to a meaningful boost in conversion rate and reduction in cost per install. [Read more](https://firebase.google.com/case-studies/kcb) ### Documentation Review our technical documentation to get started. [View docs](https://firebase.google.com/docs/analytics) ### Pricing There's no cost to using Google Analytics. Try Firebase today Integrating it into your app is easy. [Get started](https://console.firebase.google.com/) #### All Firebase products ##### Build - [App Check](https://firebase.google.com/products/app-check) - [App Hosting](https://firebase.google.com/products/app-hosting) - [Authentication](https://firebase.google.com/products/auth) - [Cloud Functions](https://firebase.google.com/products/functions) - [Cloud Storage](https://firebase.google.com/products/storage) - [SQL Connect](https://firebase.google.com/products/sql-connect) - [Extensions](https://firebase.google.com/products/extensions) - [Firestore](https://firebase.google.com/products/firestore) - [Hosting](https://firebase.google.com/products/hosting) - [Phone Number Verification](https://firebase.google.com/products/phone-number-verification) - [Realtime Database](https://firebase.google.com/products/realtime-database) - [Firebase AI Logic](https://firebase.google.com/products/firebase-ai-logic) [Generative AI](https://firebase.google.com/products/generative-ai) ##### Run - [A/B Testing](https://firebase.google.com/products/ab-testing) - [App Distribution](https://firebase.google.com/products/app-distribution) - [Cloud Messaging](https://firebase.google.com/products/cloud-messaging) - [Crashlytics](https://firebase.google.com/products/crashlytics) - [Google Analytics](https://firebase.google.com/products/analytics) - [In-App Messaging](https://firebase.google.com/products/in-app-messaging) - [Performance Monitoring](https://firebase.google.com/products/performance) - [Remote Config](https://firebase.google.com/products/remote-config) - [Test Lab](https://firebase.google.com/products/test-lab)