##### Firebase Remote Config # Personalize and optimize your app with feature flags ## Change the behavior and appearance of your client app or server without requiring users to download an app update. [Get started](https://console.firebase.google.com/project/_/config) [View docs](https://firebase.google.com/docs/remote-config) ### Grow app engagement and reduce risk Remote Config is a feature management tool that gives you fine-grained control over your app's behavior and appearance. This means you can personalize your app experience for different users, dynamically roll out or roll back features, and run experiments - all without setting up any complex infrastructure or releasing a new version. [Video](https://www.youtube.com/watch?v=_CXXVFPO6f0) ![Two different screens on Monday and Friday](https://firebase.google.com/static/images/products/remote-config/remote-config-1.png) ### Confidently manage and release new features Implement feature flagging so you can gradually roll out new app features to ensure they are stable and performing well, before rolling them out broadly. If new features don't meet expectations or cause crashes, you can roll them back in realtime. Remote Config provides signals and safeguards to ensure only the most engaging, high-quality features are released to all of your users. ### Personalize your app with AI Remote Config [personalization](https://firebase.blog/posts/2022/01/remote-config-personalization-overview/) lets you harness the power of AI to optimize the user experience with minimal work. Simply specify the objective you want to maximize, and personalization will continuously find and apply the right app configuration for each user, taking their behavior and preferences into account. For example, you can personalize the difficulty of your game to match player skills and boost engagement and session duration. ![Two phones in two different languages](https://firebase.google.com/static/images/products/remote-config/remote-config-2.png) ![Phone with different content for different audiences](https://firebase.google.com/static/images/products/remote-config/remote-config-3.png) ### Run experiments to test ideas Remote Config works seamlessly with A/B Testing so you can run experiments to test ideas and see the impact they have on key metrics. Want to see if your new checkout screen is actually driving more purchases? Want to try out a new ad format to see if it increases revenue? Use Remote Config with A/B Testing to get insight into which changes are helping you achieve your goals. Case Studies ### Learn how Remote Config helps teams across the world boost engagement - ![FOMO Games logo](https://firebase.google.com/static/images/usecases/fomo-games-logo.png) ##### FOMO Games boosts user lifetime value (LTV) by 20% FOMO Games uses Remote Config to dynamically customize player experiences and run targeted A/B tests, without requiring app updates, to deliver data-backed engaging sessions while freeing up engineering resources. [Read more](https://firebase.google.com/case-studies/fomo-games) - ![STAGE logo](https://firebase.google.com/static/images/usecases/stage-app.png) ##### STAGE uses Firebase and Flutter to cut release time in half STAGE paired Flutter's front-end tools with Firebase's back-end services to build a multi-platform app, with infrastructure that securely stores and delivers content to almost 2 million users in real time for a smooth viewing experience - helping them stand out in India's competitive streaming market. [Read more](https://firebase.google.com/case-studies/stage-app) - ![Halfbrick logo](https://firebase.google.com/static/images/usecases/halfbrick.png) ##### Halfbrick increases revenue by 16% with Remote Config personalization Halfbrick, the game development studio behind popular titles like Jetpack Joyride, Dan the Man, and the instant-classic Fruit Ninja, used Remote Config personalization to automatically optimize ad frequency and the timing of their ratings prompt. They were able to boost revenue and positive ratings with minimal work from their team. [Read more](https://firebase.google.com/case-studies/halfbrick-personalization) - ![Ahoy Games logo](https://firebase.google.com/static/images/usecases/ahoy-games_logo.png) ##### Ahoy Games increases purchases by 13% with Remote Config personalization Based in Poland, indie developer Ahoy Games was running a lot of manual A/B tests that drained their resources. Remote Config personalization helped them maximize their conversion goals and increase purchases by optimizing the user experience on a much more granular level with little to no effort from the team. [Read more](https://firebase.google.com/case-studies/ahoy-games) - ![CrazyLabs logo](https://firebase.google.com/static/images/usecases/crazylabs.png) ##### CrazyLabs Uses Firebase Remote Config to Maximize Revenue at Scale CrazyLabs, a hypercasual game publisher with billions of downloads of their games, used Firebase Remote Config and AdMob to automate testing of their games at scale in order to maximize revenue without decreasing user engagement. [Read more](https://firebase.google.com/case-studies/crazylabs) - ![Qtonz logo](https://firebase.google.com/static/images/usecases/qtonz.png) ##### Qtonz uses Firebase to boost ad revenue by 4x and grow engagement Qtonz, maker of MBit Music, one of India's most popular video creation apps with over 10 million downloads, was having difficulty retaining users and monetizing their app. By using Firebase and AdMob, they uncovered new opportunities to optimize their ad strategy and grow user engagement. [Read more](https://firebase.google.com/case-studies/qtonz-mbit-music) - ![Pomelo logo](https://firebase.google.com/static/images/usecases/pomelo_logo_horizontal.png) ##### Pomelo Games used Firebase to increase revenue by up to 35% without losing players Pomelo Games, one of the top game studios in Uruguay, used Remote Config, A/B Testing, Google Analytics, and Crashlytics to test interstitial ads in their game. This led to an increase in both ad revenue and in-app purchases with no decline in retention or stability. [Read more](https://firebase.google.com/case-studies/pomelo-games) - ![Tapps Games logo](https://firebase.google.com/static/images/partners/tapps.jpg) ##### Tapps Games uses Firebase to increases crash free user rate and improve ratings Tapps Games, a Brazilian game developer with more than 11M monthly active users, used Crashlytics and Remote Config to increase their crash free user rate and improve their Play store rating. [Read more](https://firebase.google.com/case-studies/tapps-games) - ![Doodle logo](https://firebase.google.com/static/images/partners/doodle.jpeg) ##### Doodle increases user engagement 42% with Crashlytics and Remote Config Doodle helps you find the best date and time to meet people, with apps on Android, iOS, and the web. When they decided to tackle a full app redesign, they first used Crashlytics to improve their app quality, then Remote Config to test different onboarding and poll creation flows. Not only did they increase user engagement, but they also grew their daily active users by 15%. [Read more](https://firebase.google.com/case-studies/doodle) - ![Hotstar logo](https://firebase.google.com/static/images/partners/hotstar.jpg) ##### Hotstar scales with Firebase and increases engagement by 38% Hotstar, India's largest entertainment app with millions of users around the world, provides live-streaming of TV shows, movies, sports, and news on the go. By using a combination of Firebase products together, Hotstar safely rolled out new features to its watch screen during a major live-streaming event without disrupting users, sacrificing stability, or releasing a new build. [Read more](https://firebase.google.com/case-studies/hotstar) - ![Tapple logo](https://firebase.google.com/static/images/partners/tapple.png) ##### Tapple uses Firebase to increase subscriptions by 8% Japanese developer Tapple, used Remote Config and A/B Testing to test different subscription prompts to see which one was most effective in driving registrations. This helped them systematically maximize the lifetime value of their 5 million users. [Read more](https://firebase.google.com/case-studies/tapple) - ![GameNexa logo](https://firebase.google.com/static/images/partners/gamenexa.png) ##### GameNexa Studios uses Firebase to increase revenue GameNexa Studios, an app developer and consultancy based in India, used a variety of Firebase products to double in-app purchase revenue and diversify monetization strategy. [Read more](https://firebase.google.com/case-studies/gamenexa) - ![Mobills logo](https://firebase.google.com/static/images/appmakers/mobills.png) ##### Mobills increases subscriptions by 15% with Firebase Mobills, an easy-to-use personal finance app with more than 8 million downloads, used Remote Config and A/B Testing to confidently make improvements to their user interface and test different calls-to-action. The insights they gained helped them boost subscriptions by a whopping 15%. [Read more](https://firebase.google.com/case-studies/mobills) - ![Vinwap logo](https://firebase.google.com/static/images/usecases/vinwap.png) ##### Vinwap uses Firebase to increase ad revenue by 30% in only 6 days Vinwap, maker of "live" wallpapers for Android devices, wanted to increase ad revenue without decreasing user engagement. See how they used Remote Config and A/B testing to increase revenue by almost a third in less than a week. [Read more](https://firebase.google.com/case-studies/vinwap) ### Documentation Learn more about Remote Config through our documentation. [View docs](https://firebase.google.com/docs/remote-config) ### Pricing Understand Remote Config pricing. [View pricing](https://firebase.google.com/docs/remote-config/pricing) Try Firebase today Integrating it into your app is easy. [Get started](https://console.firebase.google.com/) #### All Firebase products ##### Build - [App Check](https://firebase.google.com/products/app-check) - [App Hosting](https://firebase.google.com/products/app-hosting) - [Authentication](https://firebase.google.com/products/auth) - [Cloud Functions](https://firebase.google.com/products/functions) - [Cloud Storage](https://firebase.google.com/products/storage) - [SQL Connect](https://firebase.google.com/products/sql-connect) - [Extensions](https://firebase.google.com/products/extensions) - [Firestore](https://firebase.google.com/products/firestore) - [Hosting](https://firebase.google.com/products/hosting) - [Phone Number Verification](https://firebase.google.com/products/phone-number-verification) - [Realtime Database](https://firebase.google.com/products/realtime-database) - [Firebase AI Logic](https://firebase.google.com/products/firebase-ai-logic) [Generative AI](https://firebase.google.com/products/generative-ai) ##### Run - [A/B Testing](https://firebase.google.com/products/ab-testing) - [App Distribution](https://firebase.google.com/products/app-distribution) - [Cloud Messaging](https://firebase.google.com/products/cloud-messaging) - [Crashlytics](https://firebase.google.com/products/crashlytics) - [Google Analytics](https://firebase.google.com/products/analytics) - [In-App Messaging](https://firebase.google.com/products/in-app-messaging) - [Performance Monitoring](https://firebase.google.com/products/performance) - [Remote Config](https://firebase.google.com/products/remote-config) - [Test Lab](https://firebase.google.com/products/test-lab)