Personalize and optimize
your app with feature flags

Remote Config is a feature management tool that gives you fine-grained control over your app’s behavior and appearance. This means you can personalize your app experience for different users, dynamically roll out or roll back features, and run experiments - all without setting up any complex infrastructure or releasing a new version.


Two different screens on Monday and Friday

Implement feature flagging so you can gradually roll out new app features to ensure they are stable and performing well, before rolling them out broadly. If new features don’t meet expectations or cause crashes, you can roll them back in realtime. Remote Config provides signals and safeguards to ensure only the most engaging, high-quality features are released to all of your users.


Two phones in two different languages

Remote Config personalization lets you harness the power of AI to optimize the user experience with minimal work. Simply specify the objective you want to maximize, and personalization will continuously find and apply the right app configuration for each user, taking their behavior and preferences into account. For example, you can personalize the difficulty of your game to match player skills and boost engagement and session duration.


Phone with different content for different audiences

Remote Config works seamlessly with A/B Testing so you can run experiments to test ideas and see the impact they have on key metrics. Want to see if your new checkout screen is actually driving more purchases? Want to try out a new ad format to see if it increases revenue? Use Remote Config with A/B Testing to get insight into which changes are helping you achieve your goals.


Firebase helps you develop high-quality apps, grow your user base, and earn more money. Each feature works independently, and they work even better together.