[[["易于理解","easyToUnderstand","thumb-up"],["解决了我的问题","solvedMyProblem","thumb-up"],["其他","otherUp","thumb-up"]],[["没有我需要的信息","missingTheInformationINeed","thumb-down"],["太复杂/步骤太多","tooComplicatedTooManySteps","thumb-down"],["内容需要更新","outOfDate","thumb-down"],["翻译问题","translationIssue","thumb-down"],["示例/代码问题","samplesCodeIssue","thumb-down"],["其他","otherDown","thumb-down"]],[],[],[],null,["# Ahoy Games Case Study\n\n[*arrow_back*\nExplore other case studies](/case-studies) \n[View more solutions](/solutions) \n\n##### Ahoy Games increases purchases by 13% with Remote Config personalization\n\n*** ** * ** ***\n\n##### Introduction\n\nBased in Poland, indie developer\n[Ahoy Games](https://www.ahoygames.com/) creates social gaming\nexperiences designed to bring the excitement back to tabletop\ngaming. With an agile team of just 13 people, Ahoy Games has\naccumulated over 2.2 million monthly active users, 30 million\ndownloads, and more than 8 million daily game plays of hits such\nas [Backgammon Legends](https://play.google.com/store/apps/details?id=com.ahoygames.backgammon),\n[Rummy Club](https://play.google.com/store/apps/details?id=com.ahoygames.rummy),\nand [Okey](https://play.google.com/store/apps/details?id=com.ahoygames.okey).\n\n*** ** * ** ***\n\n##### Challenge\n\nAhoy already relied on a variety of Firebase products to keep\nplayers happy and engaged long-term, like\n[Test Lab](/products/test-lab) and\n[Crashlytics](/products/crashlytics) to maintain a stable,\nhigh-quality experience and\n[Cloud Messaging](/products/cloud-messaging) to send targeted,\ncustomized, and recurring messages. They also used\n[Remote Config](/products/remote-config) and\n[A/B Testing](/products/ab-testing) to run experiments and\ndynamically roll out new features to see how players would\nrespond. But running a lot of tests manually was a drain on their\nresources, and the results often came back split. And while the\nteam knew there were differences between the preference groups,\nthey didn't know how to segment their user base to run more\nspecific tests. \n\n*** ** * ** ***\n\n##### Solution\n\nAs longtime fans of Remote Config, Ahoy Games was one of the\nfirst teams to try\n[Remote Config personalization](/docs/remote-config/personalization),\na new feature that uses machine learning to help developers\nautomatically optimize individual user experiences to\nmaximize the objectives they want. Since personalization is\nbuilt on top of Remote Config, setting it up was fast and\neasy, saving them time right off the bat.\n\nOnce set up, Ahoy used personalization in a number of their\ngames for various optimizations. In Backgammon Legends, Ahoy\nGames used personalization to determine how long the Spin the\nWheel offer should be shown to players, and to tweak the\nvisuals and copy of their Piggy Bank feature to increase\ninteraction. Within a week, Spin The Wheel and Piggy Bank\npurchases had increased by 13% and 12%, respectively. In\nRummy Club, personalizing their reshuffle feature led to a\n2% lift in rewarded video views. And in Okey, Ahoy Games used\npersonalization to determine the right amount of premium\ncurrency to offer a player for watching a rewarded video ad.\nThere, they saw a consistent 3-4% increase in conversions\nover the baseline, and a 20-25% increase compared to the\ndefault value. \nPersonalization allowed Ahoy Games to spend less time setting\nup variable tests and more time doing what they do best:\ndeveloping their product and building new game features.\nAhoy Games now uses personalization throughout their games to\ncontinuously optimize the experience at a much more granular\nlevel, serving the right variant to the right player in order\nto maximize their conversion goals with little to no effort\nfrom the team.\n\n*** ** * ** ***\n\nResults\n\n12-13% - increase in in-app purchases\n\n20-25% - increase in conversions compared to default value \n\n\"We are very impressed with how magical the personalization feature has been. It's so much more than an A/B test, as it continuously optimizes and serves the right variant to the right groups of people to maximize conversion goals. Without Firebase, we would have a harder time succeeding in an arena full of bigger corporations with our humble 13-person team.\"\n\n\n- Deniz Piri, CEO, Ahoy Games \nTry Firebase today\n\n\nIntegrating it into your app is easy.\n[Get started](https://console.firebase.google.com/) \n\n#### All Firebase products\n\n##### Build\n\n- [App Check](/products/app-check)\n- [App Hosting](/products/app-hosting)\n- [Authentication](/products/auth)\n- [Cloud Functions](/products/functions)\n- [Cloud Storage](/products/storage)\n- [Data Connect](/products/data-connect)\n- [Extensions](/products/extensions)\n- [Firestore](/products/firestore)\n- [Firebase ML](/products/ml)\n- [Genkit](https://genkit.dev/)\n- [Hosting](/products/hosting)\n- [Realtime Database](/products/realtime-database)\n- [Firebase AI Logic client SDKs](/products/firebase-ai-logic)\n\n[Generative AI](/products/generative-ai) \n\n##### Run\n\n- [A/B Testing](/products/ab-testing)\n- [App Distribution](/products/app-distribution)\n- [Cloud Messaging](/products/cloud-messaging)\n- [Crashlytics](/products/crashlytics)\n- [Google Analytics](/products/analytics)\n- [In-App Messaging](/products/in-app-messaging)\n- [Performance Monitoring](/products/performance)\n- [Remote Config](/products/remote-config)\n- [Test Lab](/products/test-lab)"]]