Stay organized with collections
Save and categorize content based on your preferences.
Firebase A/B Testing
BETA
Optimize your app experience
Streamline the way you run, analyze, and scale product and marketing experiments with the power to test changes to your app's UI, features, or engagement campaigns.
Firebase A/B Testing helps you improve your app by making it easy to run, analyze, and scale product and marketing experiments. It gives you the power to test changes to your app's UI, features, AI systems, or engagement campaigns to see how they impact your key metrics before you implement them widely.
plat_ios
plat_android
plat_cpp
plat_unity
Achieve your business goals
Firebase A/B Testing shows you the impact app changes have on your most important business metrics. Out-of-the-box, it tracks retention, revenue, and engagement. In conjunction with Google Analytics for Firebase, you can also track how user actions change in each experiment.
Customize experiments to test a variety of updates
Firebase A/B Testing gives you the flexibility to customize your experiment to suit your unique app needs. You determine what elements you want to test, which users to target, what parameters to put in place, and how many variants to include. Want to revamp your onboarding flow? Tweak the copy of your notifications? Or even change the frequency of your ad intermissions? Anything that can be defined in a variable can be tested with Firebase A/B Testing because it works seamlessly with both Cloud Messaging and Remote Config
Roll out changes with confidence
Using sophisticated analysis on the backend, Firebase A/B Testing will help you determine not only which variation performed best, but also if these results are statistically significant. Stop worrying about potential repercussions of app updates; use Firebase A/B Testing to test, modify and roll out changes to your app with confidence.
Empower your team without eating up engineering time
A/B testing is important, but it requires a significant amount of engineering effort to create the infrastructure needed to run an A/B test. With Firebase A/B Testing, set-up is quick and easy. Once A/B testing is configured, anyone in your organization can run and analyze experiments because Firebase A/B Testing fits naturally with your experimentation process. It doesn't change the way you work; it allows you to iterate faster, and at larger scale
Case Studies
Learn how A/B Testing helps teams across the world improve app quality
STAGE uses Firebase and Flutter to cut release time in half
STAGE paired Flutter's front-end tools with Firebase's back-end services to build a multi-platform app, with infrastructure that securely stores and delivers content to almost 2 million users in real time for a smooth viewing experience - helping them stand out in India's competitive streaming market.
Pomelo Games used Firebase to increase revenue by up to 35% without losing players
Pomelo Games, one of the top game studios in Uruguay, used Remote Config, A/B Testing, Google Analytics, and Crashlytics to test interstitial ads in their game. This led to an increase in both ad revenue and in-app purchases with no decline in retention or stability.
Hotstar scales with Firebase and increases engagement by 38%
Hotstar, India's largest entertainment app with millions of users around the world, provides live-streaming of TV shows, movies, sports, and news on the go. By using a combination of Firebase products together, Hotstar safely rolled out new features to its watch screen during a major live-streaming event without disrupting users, sacrificing stability, or releasing a new build.
Tapple uses Firebase to increase subscriptions by 8%
Japanese developer Tapple, used Remote Config and A/B Testing to test different subscription prompts to see which one was most effective in driving registrations. This helped them systematically maximize the lifetime value of their 5 million users.
GameNexa Studios uses Firebase to increase revenue
GameNexa Studios, an app developer and consultancy based in India, used a variety of Firebase products to double in-app purchase revenue and diversify monetization strategy.
Mobills increases subscriptions by 15% with Firebase
Mobills, an easy-to-use personal finance app with more than 8 million downloads, used Remote Config and A/B Testing to confidently make improvements to their user interface and test different calls-to-action. The insights they gained helped them boost subscriptions by a whopping 15%.
Vinwap uses Firebase to increase ad revenue by 30% in only 6 days
Vinwap, maker of "live" wallpapers for Android devices, wanted to increase ad revenue without decreasing user engagement. See how they used Remote Config and A/B testing to increase revenue by almost a third in less than a week.