Free and unlimited app analytics
Firebase Analytics provides free, unlimited reporting on up to 500 distinct events. The SDK automatically captures certain key events and user properties, and you can define your own custom events to measure the things that uniquely matter to your business.
User insights from acquisition to app usage
Firebase Analytics surfaces data about user behavior in your Android and iOS apps, enabling you to make better decisions about your product and marketing optimization. View crash data, notification effectiveness, deep link performance, in-app purchase data, and more.
Attribution across dozens of sources
Firebase Analytics integrates with dozens of ad networks, making it easy to track and attribute app campaign performance across sources with just one SDK. Close the loop and send conversion data back to those networks via postbacks to optimize campaign performance.
Sophisticated segmentation and optimization in one dashboard
Define custom audiences in the Firebase Console based on device data and user behavior by utilizing events, and user properties, then use those segments for notifications, A/B tests (via Firebase Remote Config), and AdWords remarketing. For custom analysis, you can export raw data to BigQuery.
With AdWords, insights become actions
AdWords helps you advertise your app to the billions of people that use Search, YouTube, Google Play, and more. In just a few minutes, you can use your Firebase Analytics data to understand campaign performance, unlocking optimizations to find more engaged and valuable customers for your app via Universal App Campaign.
Part of the Firebase platform
Firebase helps you develop high-quality apps, grow your user base, and earn more money. Each feature works independently, and they work even better together.