Change your app and run A/B tests without republishing
With Firebase Remote Config, you can change the behavior and appearance of your app on the fly from the Firebase Console, and then track performance in Firebase Analytics. Customize by audience segment, release new content, and split test to validate improvements, all without waiting for app store approval.
Customize everything about your app
Make changes to your app's default behavior and appearance by changing server-side parameter values. For example, you could change your app's color theme to match a seasonal promotion or change the start date of a sale with no need to publish an app update.
Tailor your app to different audiences
Provide a different app experience to different segments of your user base. You can segment by user property, app version, operating system, language, country, and by any custom audience you can define in Firebase Analytics.
Part of the Firebase platform
Firebase helps you develop high-quality apps, grow your user base, and earn more money. Each feature works independently, and they work even better together.