Personalize and optimize
your app with feature flags

Remote Config is a feature management tool that gives you fine-grained control over your app’s behavior and appearance. This means you can personalize your app experience for different users, dynamically roll out or roll back features, and run experiments - all without setting up any complex infrastructure or releasing a new version.

Implement feature flagging so you can gradually roll out new app features to ensure they are stable and performing well, before rolling them out broadly. If new features don’t meet expectations or cause crashes, you can roll them back in realtime. Remote Config provides signals and safeguards to ensure only the most engaging, high-quality features are released to all of your users

Remote Config personalization lets you harness the power of machine learning to optimize the user experience with minimal work. Simply specify the objective you want to maximize, and personalization will continuously find and apply the right app configuration for each user, taking their behavior and preferences into account. For example, you can personalize the difficulty of your game to match player skills and boost engagement and session duration.

Remote Config funciona sin inconvenientes con A/B Testing, de modo que puedes ejecutar experimentos para probar ideas y ver el impacto que generan en las métricas claves. ¿Quieres comprobar si tu nueva pantalla de confirmación de la compra realmente está generando más compras? ¿Quieres probar un nuevo formato de anuncios para ver si aumentan los ingresos? Usa Remote Config con A/B Testing para obtener estadísticas sobre cuáles cambios están ayudando a que alcances tus objetivos.