콘솔로 이동

실험을 통해
앱 환경
최적화

Firebase A/B Testing helps you improve your app by making it easy to run, analyze, and scale product and marketing experiments. It gives you the power to test changes to your app’s UI, features, or engagement campaigns to see if they actually move the needle on your key metrics (like revenue) before you implement them widely.

plat_ios plat_android

머신을 표현한 그림

Firebase A/B Testing shows you the impact app changes have on your most important business metrics. Out-of-the-box, it tracks retention, revenue, and engagement. In conjunction with Google Analytics for Firebase, you can also track how user actions change in each experiment.


버그를 찾는 개발자를 표현한 그림

Firebase A/B Testing gives you the flexibility to customize your experiment to suit your unique app needs. You determine what elements you want to test, which users to target, what parameters to put in place, and how many variants to include. Want to revamp your onboarding flow? Tweak the copy of your notifications? Or even change the frequency of your ad intermissions? Anything that can be defined in a variable can be tested with Firebase A/B Testing because it works seamlessly with both Cloud Messaging and Remote Config


확실하게 변경사항 구현

Using sophisticated Bayesian analysis on the backend, Firebase A/B Testing will help you determine not only which variation performed best, but also if these results are statistically significant. Stop worrying about potential repercussions of app updates; use Firebase A/B Testing to test, modify and roll out changes to your app with confidence.


엔지니어링 시간 소모 없이 팀 역량 강화

A/B testing is important, but it requires a significant amount of engineering effort to create the infrastructure needed to run an A/B test. With Firebase A/B Testing, set-up is quick and easy. Once A/B testing is configured, anyone in your organization can run and analyze experiments because Firebase A/B Testing fits naturally with your experimentation process. It doesn’t change the way you work; it allows you to iterate faster, and at larger scale


Hotstar 로고

Hotstar, India’s largest entertainment app with millions of users around the world, provides live-streaming of TV shows, movies, sports, and news on the go. By using a combination of Firebase products together, Hotstar safely rolled out new features to its watch screen during a major live-streaming event without disrupting users, sacrificing stability, or releasing a new build.


Firebase를 사용하면 보다 손쉽게 고품질의 앱을 개발하고 사용자층을 확대하여 더 많은 수익을 창출할 수 있습니다. 각 기능은 독립적으로도 작동하지만 함께 사용하면 더 큰 효과를 볼 수 있습니다.