Optimize your app experience

Streamline the way you run, analyze, and scale product and marketing experiments with the power to test changes to your app's UI, features, or engagement campaigns.

テストでインテリジェントにアプリを成長させる

Firebase A/B Testing helps you improve your app by making it easy to run, analyze, and scale product and marketing experiments. It gives you the power to test changes to your app's UI, features, AI systems, or engagement campaigns to see how they impact your key metrics before you implement them widely.

マシンのイラスト

Achieve your business goals

Firebase A/B Testing shows you the impact app changes have on your most important business metrics. Out-of-the-box, it tracks retention, revenue, and engagement. In conjunction with Google Analytics, you can also track how user actions change in each experiment.

テストをカスタマイズしてさまざまなアップデートをテストする

Firebase A/B Testing gives you the flexibility to customize your experiment to suit your unique app needs. You determine what elements you want to test, which users to target, what parameters to put in place, and how many variants to include. Want to revamp your onboarding flow? Tweak the copy of your notifications? Or even change the frequency of your ad intermissions? Anything that can be defined in a variable can be tested with Firebase A/B Testing because it works seamlessly with both Cloud Messaging and Remote Config.

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自信を持って変更をロールアウトする

Roll out changes with confidence

高度な解析をバックエンドで使用することで、Firebase A/B Testing は、どのバリエーションのパフォーマンスが最適であるかだけでなく、それらの結果が統計的に有意であるかどうかを判断するのに役立ちます。今後は、アプリのアップデートの潜在的な影響を心配する必要はありません。Firebase A/B Testing を使用することで、アプリのテストと変更を行い、自信を持って変更をロールアウトできます。

エンジニアリングに時間をかけずチームを強化する

A/B testing is important, but it requires a significant amount of engineering effort to create the infrastructure needed to run an A/B test. With Firebase A/B Testing, set-up is quick and easy. Once A/B testing is configured, anyone in your organization can run and analyze experiments because Firebase A/B Testing fits naturally with your experimentation process. It doesn't change the way you work; it allows you to iterate faster, and at larger scale.

エンジニアリングに時間をかけずチームを強化する

ドキュメント

Learn how to get started with A/B Testing by reviewing our technical documentation.

料金

A/B Testing is a no cost tool within the Firebase platform.