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Case studies: Firebase A/B Testing

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Hotstar

Hotstar, India's largest entertainment app, used A/B Testing to test different onboarding user experiences to increase user watch times.

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Mobills

Mobills, an easy-to-use personal finance app with more than 8 million downloads, used Remote Config and A/B Testing to confidently improve their user interface and test different calls to action. The feedback that they received from these tests and improvements helped them to boost subscriptions by 15%.

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Tapple

Tapple used Remote Config and A/B Testing to test different subscription prompts to see which one was most effective in driving user registrations.

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Vinwap

Vinwap, maker of "live" wallpapers for Android devices, used Remote Config and A/B Testing to increase revenue without decreasing user engagement.

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