AdMob and Firebase
Google AdMob is an easy way to monetize mobile apps with targeted, in-app advertising.
|Earn more from in-app ads||
Show ads from millions of Google advertisers in real time or use AdMob mediation to earn from over 40 premium networks. Simplify your ad operations, improve competition, and earn more, for free.
AdMob mediation has ad network optimization built in, which automatically adjusts the positions of your other ad networks in your mediation stack, which maximizes your revenue.
|Improve user experience||Native ads create a positive user experience as you monetize by matching the look and feel of your app. Choose from different ad templates, customize them, and experiment with different layout.|
When your app is a global or domestic hit, you can monetize users quickly with AdMob, by showing ads to users in more than 200 markets.
Do you have more than one app? House ads from AdMob is a free tool that enables you to cross-promote your apps to your user base, across your family of apps.
|Access monetization reports||AdMob is the premier monetization platform for mobile. While generating ad revenue, AdMob also produces its own monetization reports that you can use to make smarter decisions about product strategy.|
How does it work?
Google AdMob helps you monetize your mobile app through in-app advertising. Ads can be displayed using various format options which are seamlessly added to platform native UI components. On Android, you can additionally display in-app purchase ads, allowing users to purchase advertised products from within your app.
To display ads, you'll need an AdMob-registered app that integrates the Google Mobile Ads SDK (iOS | Android). You can then activate one or more Ad Unit IDs which are unique identifiers for the places in your app to display ads.
The Mobile Ads SDK helps you gain insights about your users, drive more in-app purchases, and maximize ad revenue. To do all this, the default integration of the SDK collects device information, publisher-provided location information, and general in-app purchase information (such as item purchase price and currency).
User metrics, Firebase, and Google Analytics
To make informed decisions about optimizing your app's user experience and your ad revenue, you'll need metrics and data from your app. Working together, AdMob, Firebase, and Google Analytics offer additional levels of configuration to help you achieve your optimization goals.
View user metrics in your AdMob account
Explore and work with your analytics data via Firebase
Link your AdMob app to Firebase to help you improve app monetization and user engagement. For example, you can build custom audiences and even use BigQuery with your analytics data.
Access more customization features for your analytics data
Add the Firebase SDK for Google Analytics to implement more customized analytics (like custom events), view more complete user metrics in your AdMob account, and start using other Firebase products.
Learn more about the benefits of these additional levels of configuration!
|Configure your app to use Firebase||Add Firebase to your new or existing app in the Firebase console.|
|Create an AdMob account and register your app||Sign up for an AdMob account and register your app as an AdMob app. Before you publish, add to your app any Ad Unit IDs that you've created.|
|Enable user metrics and link your AdMob app to Firebase||(Optional, but strongly recommended) In your AdMob account, enable user metrics to view curated metrics. Also, link your AdMob app to Firebase to explore and work with your analytics data via the Firebase console.|
|Update project dependencies||Add the Google Mobile Ads SDK using CocoaPods on iOS or Gradle on Android.|
|Implement your first ad in your app||Use the Mobile Ads SDK to create space in your app UI for a banner ad (a great place to start!). You can set the layout to just the way you like it or use smart banners that will resize depending on the device size and orientation.|
Try out an ad format in your app with a small subset of your users, then make data driven decisions about implementing the ad for all your users.