Select the best ad placement for each user

Different users might respond in different ways when presented with certain ad form factors or location. In this use case, you can use a Remote Config parameter like ad_placement with different locational values, and optimize for ad clicks.

When optimizing for ad_clicks, you might want to configure at least one additional metric for user_engagement to track user engagement levels to ensure they stay high.

Personalization component Potential and recommended values
Remote Config parameter ad_placement
Alternative values top-left, bottom, middle-panel, full-screen
Objective ad_clicks
Additional metrics user_engagement