قياس التجارة الإلكترونية

التجارة الإلكترونية: تسمح بقياس تفاعلات المستخدِمين مع المنتجات في تجربتَي التسوّق الخاصة بالمستخدِمين، بما في ذلك التفاعلات مثل مشاهدات قائمة المنتجات (السلع) ونقرات قائمة المنتجات ومشاهدة تفاصيل المنتجات وإضافة منتج إلى سلة التسوّق وبدء عملية الدفع وعمليات الشراء وردّ الأموال.

لمعرفة تفاصيل عن تنفيذ تطبيقات الويب للتجارة الإلكترونية، اطّلِع على مقالة التجارة الإلكترونية في "إحصاءات Google".

قبل البدء

تأكَّد من إعداد مشروعك وإمكانية الوصول إلى "إحصاءات Google" كما هو موضّح في مقالة البدء في استخدام "إحصاءات Google". تتطلّب قياسات التسويق في التجارة الإلكترونية ربط مشروعك على Firebase بحساب Analytics واستخدام الإصدار 17.3.0 من حزمة تطوير البرامج (SDK) لنظام التشغيل Android أو الإصدار 6.20.0 من حزمة تطوير البرامج (SDK) لنظام التشغيل iOS والإصدارات الأحدث في تطبيقك.

التنفيذ

تقيس عملية تنفيذ التجارة الإلكترونية المعتادة أيًا من الإجراءات التالية:

وتشكل المنتجات جوهر هذه الإجراءات. يمكن تجهيز المنتجات على شكل صفيف من السلع التي يمكن إضافتها إلى أحداث التجارة الإلكترونية المحدّدة. يمكنك تضمين ما يصل إلى 27 مَعلمة مخصّصة في مصفوفة السلع، بالإضافة إلى المَعلمات المحدّدة.

يوضّح المثال التالي كيفية إنشاء صفيف من العناصر التي تتم الإشارة إليها في هذا الدليل.

Swift

ملاحظة: لا يتوفّر منتج Firebase هذا على نظام التشغيل macOS. 
// A pair of jeggings
var jeggings: [String: Any] = [
  AnalyticsParameterItemID: "SKU_123",
  AnalyticsParameterItemName: "jeggings",
  AnalyticsParameterItemCategory: "pants",
  AnalyticsParameterItemVariant: "black",
  AnalyticsParameterItemBrand: "Google",
  AnalyticsParameterPrice: 9.99,
]

// A pair of boots
var boots: [String: Any] = [
  AnalyticsParameterItemID: "SKU_456",
  AnalyticsParameterItemName: "boots",
  AnalyticsParameterItemCategory: "shoes",
  AnalyticsParameterItemVariant: "brown",
  AnalyticsParameterItemBrand: "Google",
  AnalyticsParameterPrice: 24.99,
]

// A pair of socks
var socks: [String: Any] = [
  AnalyticsParameterItemID: "SKU_789",
  AnalyticsParameterItemName: "ankle_socks",
  AnalyticsParameterItemCategory: "socks",
  AnalyticsParameterItemVariant: "red",
  AnalyticsParameterItemBrand: "Google",
  AnalyticsParameterPrice: 5.99,
]
ViewController.swift

Objective-C

ملاحظة: لا يتوفّر منتج Firebase هذا على نظام التشغيل macOS. 
// A pair of jeggings
NSMutableDictionary *jeggings = [@{
  kFIRParameterItemID: @"SKU_123",
  kFIRParameterItemName: @"jeggings",
  kFIRParameterItemCategory: @"pants",
  kFIRParameterItemVariant: @"black",
  kFIRParameterItemBrand: @"Google",
  kFIRParameterPrice: @9.99,
} mutableCopy];

// A pair of boots
NSMutableDictionary *boots = [@{
  kFIRParameterItemID: @"SKU_456",
  kFIRParameterItemName: @"boots",
  kFIRParameterItemCategory: @"shoes",
  kFIRParameterItemVariant: @"brown",
  kFIRParameterItemBrand: @"Google",
  kFIRParameterPrice: @24.99,
} mutableCopy];

// A pair of socks
NSMutableDictionary *socks = [@{
  kFIRParameterItemID: @"SKU_789",
  kFIRParameterItemName: @"ankle_socks",
  kFIRParameterItemCategory: @"socks",
  kFIRParameterItemVariant: @"red",
  kFIRParameterItemBrand: @"Google",
  kFIRParameterPrice: @5.99,
} mutableCopy];
AnalyticsHelper.m

Kotlin+KTX 

val itemJeggings = Bundle().apply {
    putString(FirebaseAnalytics.Param.ITEM_ID, "SKU_123")
    putString(FirebaseAnalytics.Param.ITEM_NAME, "jeggings")
    putString(FirebaseAnalytics.Param.ITEM_CATEGORY, "pants")
    putString(FirebaseAnalytics.Param.ITEM_VARIANT, "black")
    putString(FirebaseAnalytics.Param.ITEM_BRAND, "Google")
    putDouble(FirebaseAnalytics.Param.PRICE, 9.99)
}

val itemBoots = Bundle().apply {
    putString(FirebaseAnalytics.Param.ITEM_ID, "SKU_456")
    putString(FirebaseAnalytics.Param.ITEM_NAME, "boots")
    putString(FirebaseAnalytics.Param.ITEM_CATEGORY, "shoes")
    putString(FirebaseAnalytics.Param.ITEM_VARIANT, "brown")
    putString(FirebaseAnalytics.Param.ITEM_BRAND, "Google")
    putDouble(FirebaseAnalytics.Param.PRICE, 24.99)
}

val itemSocks = Bundle().apply {
    putString(FirebaseAnalytics.Param.ITEM_ID, "SKU_789")
    putString(FirebaseAnalytics.Param.ITEM_NAME, "ankle_socks")
    putString(FirebaseAnalytics.Param.ITEM_CATEGORY, "socks")
    putString(FirebaseAnalytics.Param.ITEM_VARIANT, "red")
    putString(FirebaseAnalytics.Param.ITEM_BRAND, "Google")
    putDouble(FirebaseAnalytics.Param.PRICE, 5.99)
}
MainActivity.kt

Java 

Bundle itemJeggings = new Bundle();
itemJeggings.putString(FirebaseAnalytics.Param.ITEM_ID, "SKU_123");
itemJeggings.putString(FirebaseAnalytics.Param.ITEM_NAME, "jeggings");
itemJeggings.putString(FirebaseAnalytics.Param.ITEM_CATEGORY, "pants");
itemJeggings.putString(FirebaseAnalytics.Param.ITEM_VARIANT, "black");
itemJeggings.putString(FirebaseAnalytics.Param.ITEM_BRAND, "Google");
itemJeggings.putDouble(FirebaseAnalytics.Param.PRICE, 9.99);

Bundle itemBoots = new Bundle();
itemBoots.putString(FirebaseAnalytics.Param.ITEM_ID, "SKU_456");
itemBoots.putString(FirebaseAnalytics.Param.ITEM_NAME, "boots");
itemBoots.putString(FirebaseAnalytics.Param.ITEM_CATEGORY, "shoes");
itemBoots.putString(FirebaseAnalytics.Param.ITEM_VARIANT, "brown");
itemBoots.putString(FirebaseAnalytics.Param.ITEM_BRAND, "Google");
itemBoots.putDouble(FirebaseAnalytics.Param.PRICE, 24.99);

Bundle itemSocks = new Bundle();
itemSocks.putString(FirebaseAnalytics.Param.ITEM_ID, "SKU_789");
itemSocks.putString(FirebaseAnalytics.Param.ITEM_NAME, "ankle_socks");
itemSocks.putString(FirebaseAnalytics.Param.ITEM_CATEGORY, "socks");
itemSocks.putString(FirebaseAnalytics.Param.ITEM_VARIANT, "red");
itemSocks.putString(FirebaseAnalytics.Param.ITEM_BRAND, "Google");
itemSocks.putDouble(FirebaseAnalytics.Param.PRICE, 5.99);
MainActivity.java

Web 

// A pair of jeggings
const item_jeggings = {
  item_id: 'SKU_123',
  item_name: 'jeggings',
  item_category: 'pants',
  item_variant: 'black',
  item_brand: 'Google',
  price: 9.99
};

// A pair of boots
const item_boots = {
  item_id: 'SKU_456',
  item_name: 'boots',
  item_category: 'shoes',
  item_variant: 'brown',
  item_brand: 'Google',
  price: 24.99
};

// A pair of socks
const item_socks = {
  item_id: 'SKU_789',
  item_name: 'ankle_socks',
  item_category: 'socks',
  item_variant: 'red',
  item_brand: 'Google',
  price: 5.99
};
analytics_ecommerce_items.js

Web 

// A pair of jeggings
const item_jeggings = {
  item_id: 'SKU_123',
  item_name: 'jeggings',
  item_category: 'pants',
  item_variant: 'black',
  item_brand: 'Google',
  price: 9.99
};

// A pair of boots
const item_boots = {
  item_id: 'SKU_456',
  item_name: 'boots',
  item_category: 'shoes',
  item_variant: 'brown',
  item_brand: 'Google',
  price: 24.99
};

// A pair of socks
const item_socks = {
  item_id: 'SKU_789',
  item_name: 'ankle_socks',
  item_category: 'socks',
  item_variant: 'red',
  item_brand: 'Google',
  price: 5.99
};
ecommerce.js

Dart 

// A pair of jeggings
final jeggings = AnalyticsEventItem(
    itemId: "SKU_123",
    itemName: "jeggings",
    itemCategory: "pants",
    itemVariant: "black",
    itemBrand: "Google",
    price: 9.99,
);

// A pair of boots
final boots = AnalyticsEventItem(
    itemId: "SKU_456",
    itemName: "boots",
    itemCategory: "shoes",
    itemVariant: "brown",
    itemBrand: "Google",
    price: 24.99,
);

// A pair of socks
final socks = AnalyticsEventItem(
    itemId: "SKU_789",
    itemName: "ankle_socks",
    itemCategory: "socks",
    itemVariant: "red",
    itemBrand: "Google",
    price: 5.99,
);

اختيار منتج من قائمة

عندما يتم عرض قائمة بالنتائج على المستخدم، سجِّل حدث view_item_list بما في ذلك مَعلمة صفيف items تحتوي على المنتجات المعروضة.

Swift

ملاحظة: لا يتوفّر منتج Firebase هذا على نظام التشغيل macOS. 
// Add item indexes
jeggings[AnalyticsParameterIndex] = 1
boots[AnalyticsParameterIndex] = 2
socks[AnalyticsParameterIndex] = 3

// Prepare ecommerce parameters
var itemList: [String: Any] = [
  AnalyticsParameterItemListID: "L001",
  AnalyticsParameterItemListName: "Related products",
]

// Add items array
itemList[AnalyticsParameterItems] = [jeggings, boots, socks]

// Log view item list event
Analytics.logEvent(AnalyticsEventViewItemList, parameters: itemList)
ViewController.swift

Objective-C

ملاحظة: لا يتوفّر منتج Firebase هذا على نظام التشغيل macOS. 
// Add item indexes
jeggings[kFIRParameterIndex] = @1;
boots[kFIRParameterIndex] = @2;
socks[kFIRParameterIndex] = @3;

// Prepare ecommerce parameters
NSMutableDictionary *itemList = [@{
  kFIRParameterItemListID: @"L001",
  kFIRParameterItemListName: @"Related products",
} mutableCopy];

// Add items array
itemList[kFIRParameterItems] = @[jeggings, boots, socks];

// Log view item list event
[FIRAnalytics logEventWithName:kFIREventViewItemList parameters:itemList];
AnalyticsHelper.m

Kotlin+KTX 

val itemJeggingsWithIndex = Bundle(itemJeggings).apply {
    putLong(FirebaseAnalytics.Param.INDEX, 1)
}
val itemBootsWithIndex = Bundle(itemBoots).apply {
    putLong(FirebaseAnalytics.Param.INDEX, 2)
}
val itemSocksWithIndex = Bundle(itemSocks).apply {
    putLong(FirebaseAnalytics.Param.INDEX, 3)
}

firebaseAnalytics.logEvent(FirebaseAnalytics.Event.VIEW_ITEM_LIST) {
    param(FirebaseAnalytics.Param.ITEM_LIST_ID, "L001")
    param(FirebaseAnalytics.Param.ITEM_LIST_NAME, "Related products")
    param(
        FirebaseAnalytics.Param.ITEMS,
        arrayOf(itemJeggingsWithIndex, itemBootsWithIndex, itemSocksWithIndex),
    )
}
MainActivity.kt

Java 

Bundle itemJeggingsWithIndex = new Bundle(itemJeggings);
itemJeggingsWithIndex.putLong(FirebaseAnalytics.Param.INDEX, 1);

Bundle itemBootsWithIndex = new Bundle(itemBoots);
itemBootsWithIndex.putLong(FirebaseAnalytics.Param.INDEX, 2);

Bundle itemSocksWithIndex = new Bundle(itemSocks);
itemSocksWithIndex.putLong(FirebaseAnalytics.Param.INDEX, 3);

Bundle viewItemListParams = new Bundle();
viewItemListParams.putString(FirebaseAnalytics.Param.ITEM_LIST_ID, "L001");
viewItemListParams.putString(FirebaseAnalytics.Param.ITEM_LIST_NAME, "Related products");
viewItemListParams.putParcelableArray(FirebaseAnalytics.Param.ITEMS,
        new Parcelable[]{itemJeggingsWithIndex, itemBootsWithIndex, itemSocksWithIndex});
mFirebaseAnalytics.logEvent(FirebaseAnalytics.Event.VIEW_ITEM_LIST, viewItemListParams);
MainActivity.java

Web 

import { getAnalytics, logEvent } from "firebase/analytics";

// Prepare ecommerce params
const params1 = {
  item_list_id: 'L001',
  item_list_name: 'Related products',
  items: [item_jeggings, item_boots, item_socks]
};

// Log event
const analytics = getAnalytics();
logEvent(analytics, 'view_item_list', params1);
analytics_ecommerce_view_item_list.js

Web 

// Prepare ecommerce params
const params1 = {
  item_list_id: 'L001',
  item_list_name: 'Related products',
  items: [item_jeggings, item_boots, item_socks]
};

// Log event
firebase.analytics().logEvent(firebase.analytics.EventName.VIEW_ITEM_LIST, params1);
ecommerce.js

Dart 

await FirebaseAnalytics.instance.logViewItemList(
    itemListId: "L001",
    itemListName: "Related products",
    items: [jeggings, boots, socks],
);

بعد أن يختار المستخدِم منتجًا معيّنًا من القائمة، سجِّل حدث select_item مع المنتج الذي تم اختياره في مَعلمة مصفوفة items.

Swift

ملاحظة: لا يتوفّر منتج Firebase هذا على نظام التشغيل macOS. 
// Prepare ecommerce parameters
var selectedItem: [String: Any] = [
  AnalyticsParameterItemListID: "L001",
  AnalyticsParameterItemListName: "Related products",
]

// Add items array
selectedItem[AnalyticsParameterItems] = [jeggings]

// Log select item event
Analytics.logEvent(AnalyticsEventSelectItem, parameters: selectedItem)
ViewController.swift

Objective-C

ملاحظة: لا يتوفّر منتج Firebase هذا على نظام التشغيل macOS. 
// Prepare ecommerce parameters
NSMutableDictionary *selectedItem = [@{
  kFIRParameterItemListID: @"L001",
  kFIRParameterItemListName: @"Related products",
} mutableCopy];

// Add items array
selectedItem[kFIRParameterItems] = @[jeggings];

// Log select item event
[FIRAnalytics logEventWithName:kFIREventSelectItem parameters:selectedItem];
AnalyticsHelper.m

Kotlin+KTX 

firebaseAnalytics.logEvent(FirebaseAnalytics.Event.SELECT_ITEM) {
    param(FirebaseAnalytics.Param.ITEM_LIST_ID, "L001")
    param(FirebaseAnalytics.Param.ITEM_LIST_NAME, "Related products")
    param(FirebaseAnalytics.Param.ITEMS, arrayOf(itemJeggings))
}
MainActivity.kt

Java 

Bundle selectItemParams = new Bundle();
selectItemParams.putString(FirebaseAnalytics.Param.ITEM_LIST_ID, "L001");
selectItemParams.putString(FirebaseAnalytics.Param.ITEM_LIST_NAME, "Related products");
selectItemParams.putParcelableArray(FirebaseAnalytics.Param.ITEMS,
        new Parcelable[]{itemJeggings});
mFirebaseAnalytics.logEvent(FirebaseAnalytics.Event.SELECT_ITEM, selectItemParams);
MainActivity.java

Web 

import { getAnalytics, logEvent } from "firebase/analytics";

// Prepare ecommerce event params
const params2 = {
  item_list_id: 'L001',
  item_list_name: 'Related products',
  items: [item_jeggings]
};

// Log event
const analytics = getAnalytics();
logEvent(analytics, 'select_item', params2);
analytics_ecommerce_select_item.js

Web 

// Prepare ecommerce event params
const params2 = {
  item_list_id: 'L001',
  item_list_name: 'Related products',
  items: [item_jeggings]
};

// Log event
firebase.analytics().logEvent(firebase.analytics.EventName.SELECT_ITEM, params2);
ecommerce.js

Dart 

await FirebaseAnalytics.instance.logSelectItem(
    itemListId: "L001",
    itemListName: "Related products",
    items: [jeggings],
);

الاطّلاع على تفاصيل المنتج

لقياس عدد مرّات الاطّلاع على تفاصيل المنتج، سجِّل حدث view_item عندما يطّلع المستخدِم على شاشة تفاصيل المنتج.

Swift

ملاحظة: لا يتوفّر منتج Firebase هذا على نظام التشغيل macOS. 
// Prepare ecommerce parameters
var productDetails: [String: Any] = [
  AnalyticsParameterCurrency: "USD",
  AnalyticsParameterValue: 9.99
]

// Add items array
productDetails[AnalyticsParameterItems] = [jeggings]

// Log view item event
Analytics.logEvent(AnalyticsEventViewItem, parameters: productDetails)
ViewController.swift

Objective-C

ملاحظة: لا يتوفّر منتج Firebase هذا على نظام التشغيل macOS. 
// Prepare ecommerce parameters
NSMutableDictionary *productDetails = [@{
  kFIRParameterCurrency: @"USD",
  kFIRParameterValue: @9.99
} mutableCopy];

// Add items array
productDetails[kFIRParameterItems] = @[jeggings];

// Log view item event
[FIRAnalytics logEventWithName:kFIREventViewItem parameters:productDetails];
AnalyticsHelper.m

Kotlin+KTX 

firebaseAnalytics.logEvent(FirebaseAnalytics.Event.VIEW_ITEM) {
    param(FirebaseAnalytics.Param.CURRENCY, "USD")
    param(FirebaseAnalytics.Param.VALUE, 9.99)
    param(FirebaseAnalytics.Param.ITEMS, arrayOf(itemJeggings))
}
MainActivity.kt

Java 

Bundle viewItemParams = new Bundle();
viewItemParams.putString(FirebaseAnalytics.Param.CURRENCY, "USD");
viewItemParams.putDouble(FirebaseAnalytics.Param.VALUE, 9.99);
viewItemParams.putParcelableArray(FirebaseAnalytics.Param.ITEMS,
        new Parcelable[]{itemJeggings});

mFirebaseAnalytics.logEvent(FirebaseAnalytics.Event.VIEW_ITEM, viewItemParams);
MainActivity.java

Web 

import { getAnalytics, logEvent } from "firebase/analytics";

// Prepare ecommerce event params
const params3 = {
  currency: 'USD',
  value: 9.99,
  items: [item_jeggings]
};

// Log event
const analytics = getAnalytics();
logEvent(analytics, 'view_item', params3);
analytics_ecommerce_view_item_details.js

Web 

  // Prepare ecommerce event params
  const params3 = {
    currency: 'USD',
    value: 9.99,
    items: [item_jeggings]
  };

// Log event
firebase.analytics().logEvent(firebase.analytics.EventName.VIEW_ITEM, params3);
ecommerce.js

Dart 

await FirebaseAnalytics.instance.logViewItem(
    currency: 'USD',
    value: 9.99,
    items: [jeggings],
);

إضافة منتج إلى سلة تسوّق أو إزالته منها

يمكنك قياس منتج تتم إضافته إلى قائمة مفضّلة أو سلة تسوّق من خلال تسجيل حدث add_to_wishlist أو add_to_cart، على التوالي، مع المنتجات المعنيّة في مَعلمة مصفوفة items.

Swift

ملاحظة: لا يتوفّر منتج Firebase هذا على نظام التشغيل macOS. 
// Specify order quantity
jeggings[AnalyticsParameterQuantity] = 2

// Prepare item detail params
var itemDetails: [String: Any] = [
  AnalyticsParameterCurrency: "USD",
  AnalyticsParameterValue: 19.98
]

// Add items
itemDetails[AnalyticsParameterItems] = [jeggings]

// Log an event when product is added to wishlist
Analytics.logEvent(AnalyticsEventAddToWishlist, parameters: itemDetails)

// Log an event when product is added to cart
Analytics.logEvent(AnalyticsEventAddToCart, parameters: itemDetails)
ViewController.swift

Objective-C

ملاحظة: لا يتوفّر منتج Firebase هذا على نظام التشغيل macOS. 
// Specify order quantity
jeggings[kFIRParameterQuantity] = @2;

// Prepare item detail params
NSMutableDictionary *itemDetails = [@{
  kFIRParameterCurrency: @"USD",
  kFIRParameterValue: @19.98
} mutableCopy];

// Add items
itemDetails[kFIRParameterItems] = @[jeggings];

// Log an event when product is added to wishlist
[FIRAnalytics logEventWithName:kFIREventAddToWishlist parameters:itemDetails];

// Log an event when product is added to cart
[FIRAnalytics logEventWithName:kFIREventAddToCart parameters:itemDetails];
AnalyticsHelper.m

Kotlin+KTX 

val itemJeggingsWishlist = Bundle(itemJeggings).apply {
    putLong(FirebaseAnalytics.Param.QUANTITY, 2)
}

firebaseAnalytics.logEvent(FirebaseAnalytics.Event.ADD_TO_WISHLIST) {
    param(FirebaseAnalytics.Param.CURRENCY, "USD")
    param(FirebaseAnalytics.Param.VALUE, 2 * 9.99)
    param(FirebaseAnalytics.Param.ITEMS, arrayOf(itemJeggingsWishlist))
}
MainActivity.kt

Java 

Bundle itemJeggingsWishlist = new Bundle(itemJeggings);
itemJeggingsWishlist.putLong(FirebaseAnalytics.Param.QUANTITY, 2);

Bundle addToWishlistParams = new Bundle();
addToWishlistParams.putString(FirebaseAnalytics.Param.CURRENCY, "USD");
addToWishlistParams.putDouble(FirebaseAnalytics.Param.VALUE, 2 * 9.99);
addToWishlistParams.putParcelableArray(FirebaseAnalytics.Param.ITEMS,
        new Parcelable[]{itemJeggingsWishlist});

mFirebaseAnalytics.logEvent(FirebaseAnalytics.Event.ADD_TO_WISHLIST, addToWishlistParams);
MainActivity.java

Web 

import { getAnalytics, logEvent } from "firebase/analytics";

// Specify order quantity
const item_jeggings_quantity = {
  ...item_jeggings,
  quantity: 2
};

// Prepare ecommerce bundle
const params4 = {
  currency: 'USD',
  value: 19.98,
  items: [item_jeggings_quantity]
};

// Log event when a product is added to a wishlist
const analytics = getAnalytics();
logEvent(analytics, 'add_to_wishlist', params4);

// Log event when a product is added to the cart
logEvent(analytics, 'add_to_cart', params4);
analytics_ecommerce_add_cart.js

Web 

// Specify order quantity
const item_jeggings_quantity = {
  ...item_jeggings,
  quantity: 2
};

// Prepare ecommerce bundle
const params4 = {
  currency: 'USD',
  value: 19.98,
  items: [item_jeggings_quantity]
};

// Log event when a product is added to a wishlist
firebase.analytics().logEvent(firebase.analytics.EventName.ADD_TO_WISHLIST, params4);

// Log event when a product is added to the cart
firebase.analytics().logEvent(firebase.analytics.EventName.ADD_TO_CART, params4);
ecommerce.js

Dart 

final jeggingsWithQuantity = AnalyticsEventItem(
    itemId: jeggings.itemId,
    itemName: jeggings.itemName,
    itemCategory: jeggings.itemCategory,
    itemVariant: jeggings.itemVariant,
    itemBrand: jeggings.itemBrand,
    price: jeggings.price,
    quantity: 2,
);
await FirebaseAnalytics.instance.logAddToWishlist(
    currency: 'USD',
    value: 19.98,
    items: [jeggingsWithQuantity],
);
await FirebaseAnalytics.instance.logAddToCart(
    currency: 'USD',
    value: 19.98,
    items: [jeggingsWithQuantity],
);

عندما يطّلع المستخدِم لاحقًا على سلة التسوّق، سجِّل الحدث view_cart مع كل items في سلة التسوّق.

Swift

ملاحظة: لا يتوفّر منتج Firebase هذا على نظام التشغيل macOS. 
// Specify order quantity
jeggings[AnalyticsParameterQuantity] = 2
boots[AnalyticsParameterQuantity] = 1

// Prepare order parameters
var orderParameters: [String: Any] = [
  AnalyticsParameterCurrency: "USD",
  AnalyticsParameterValue: 44.97
]

// Add items array
orderParameters[AnalyticsParameterItems] = [jeggings, boots]

// Log event when cart is viewed
Analytics.logEvent(AnalyticsEventViewCart, parameters: orderParameters)
ViewController.swift

Objective-C

ملاحظة: لا يتوفّر منتج Firebase هذا على نظام التشغيل macOS. 
// Specify order quantity
jeggings[kFIRParameterQuantity] = @2;
boots[kFIRParameterQuantity] = @1;

// Prepare order parameters
NSMutableDictionary *orderParameters = [@{
  kFIRParameterCurrency: @"USD",
  kFIRParameterValue: @44.97
} mutableCopy];

// Add items array
orderParameters[kFIRParameterItems] = @[jeggings, boots];

// Log event when cart is viewed
[FIRAnalytics logEventWithName:kFIREventViewCart parameters:orderParameters];
AnalyticsHelper.m

Kotlin+KTX 

val itemJeggingsCart = Bundle(itemJeggings).apply {
    putLong(FirebaseAnalytics.Param.QUANTITY, 2)
}
val itemBootsCart = Bundle(itemBoots).apply {
    putLong(FirebaseAnalytics.Param.QUANTITY, 1)
}

firebaseAnalytics.logEvent(FirebaseAnalytics.Event.VIEW_CART) {
    param(FirebaseAnalytics.Param.CURRENCY, "USD")
    param(FirebaseAnalytics.Param.VALUE, 2 * 9.99 + 1 * 24.99)
    param(FirebaseAnalytics.Param.ITEMS, arrayOf(itemJeggingsCart, itemBootsCart))
}
MainActivity.kt

Java 

Bundle itemJeggingsCart = new Bundle(itemJeggings);
itemJeggingsCart.putLong(FirebaseAnalytics.Param.QUANTITY, 2);

Bundle itemBootsCart = new Bundle(itemBoots);
itemBootsCart.putLong(FirebaseAnalytics.Param.QUANTITY, 1);

Bundle viewCartParams = new Bundle();
viewCartParams.putString(FirebaseAnalytics.Param.CURRENCY, "USD");
viewCartParams.putDouble(FirebaseAnalytics.Param.VALUE, (2 * 9.99) + (1 * 24.99));
viewCartParams.putParcelableArray(FirebaseAnalytics.Param.ITEMS,
        new Parcelable[]{itemJeggingsCart, itemBootsCart});

mFirebaseAnalytics.logEvent(FirebaseAnalytics.Event.VIEW_CART, viewCartParams);
MainActivity.java

Web 

import { getAnalytics, logEvent } from "firebase/analytics";

// Specify order quantity
const item_jeggings_quantity = {
  ...item_jeggings,
  quantity: 2
};

const item_boots_quantity = {
  ...item_boots,
  quantity: 1
};

// Prepare ecommerce params
const params5 = {
  currency: 'USD',
  value: 44.97,
  items: [item_jeggings_quantity, item_boots_quantity]
};

// Log event when the cart is viewed
const analytics = getAnalytics();
logEvent(analytics, 'view_cart', params5);
analytics_ecommerce_view_cart.js

Web 

// Specify order quantity
const item_jeggings_quantity = {
  ...item_jeggings,
  quantity: 2
};

const item_boots_quantity = {
  ...item_boots,
  quantity: 1
};

// Prepare ecommerce params
const params5 = {
  currency: 'USD',
  value: 44.97,
  items: [item_jeggings_quantity, item_boots_quantity]
};

// Log event when the cart is viewed
firebase.analytics().logEvent(firebase.analytics.EventName.VIEW_CART, params5);
ecommerce.js

Dart 

await FirebaseAnalytics.instance.logViewCart(
    currency: 'USD',
    value: 19.98,
    items: [jeggingsWithQuantity],
);

لقياس الحالات التي يزيل فيها المستخدِم منتجًا من سلة التسوّق، سجِّل الحدث remove_from_cart.

Swift

ملاحظة: لا يتوفّر منتج Firebase هذا على نظام التشغيل macOS. 
// Specify removal quantity
boots[AnalyticsParameterQuantity] = 1

// Prepare params
var removeParams: [String: Any] = [
  AnalyticsParameterCurrency: "USD",
  AnalyticsParameterValue: 24.99
]

// Add items
removeParams[AnalyticsParameterItems] = [boots]

// Log removal event
Analytics.logEvent(AnalyticsEventRemoveFromCart, parameters: removeParams)
ViewController.swift

Objective-C

ملاحظة: لا يتوفّر منتج Firebase هذا على نظام التشغيل macOS. 
// Specify removal quantity
boots[kFIRParameterQuantity] = @1;

// Prepare params
NSMutableDictionary *removeParams = [@{
  kFIRParameterCurrency: @"USD",
  kFIRParameterValue: @24.99
} mutableCopy];

// Add items
removeParams[kFIRParameterItems] = @[boots];

// Log removal event
[FIRAnalytics logEventWithName:kFIREventRemoveFromCart parameters:removeParams];
AnalyticsHelper.m

Kotlin+KTX 

firebaseAnalytics.logEvent(FirebaseAnalytics.Event.REMOVE_FROM_CART) {
    param(FirebaseAnalytics.Param.CURRENCY, "USD")
    param(FirebaseAnalytics.Param.VALUE, 1 * 24.99)
    param(FirebaseAnalytics.Param.ITEMS, arrayOf(itemBootsCart))
}
MainActivity.kt

Java 

Bundle removeCartParams = new Bundle();
removeCartParams.putString(FirebaseAnalytics.Param.CURRENCY, "USD");
removeCartParams.putDouble(FirebaseAnalytics.Param.VALUE, (1 * 24.99));
removeCartParams.putParcelableArray(FirebaseAnalytics.Param.ITEMS,
        new Parcelable[]{itemBootsCart});

mFirebaseAnalytics.logEvent(FirebaseAnalytics.Event.REMOVE_FROM_CART, removeCartParams);
MainActivity.java

Web 

import { getAnalytics, logEvent } from "firebase/analytics";

// Prepare ecommerce params
const params6 = {
  currency: 'USD',
  value: 24.99,
  items: [item_jeggings]
};

// Log event
const analytics = getAnalytics();
logEvent(analytics, 'remove_from_cart', params6);
analytics_ecommerce_remove_cart.js

Web 

// Prepare ecommerce params
const params6 = {
  currency: 'USD',
  value: 24.99,
  items: [item_jeggings]
};

// Log event
firebase.analytics().logEvent(firebase.analytics.EventName.REMOVE_FROM_CART, params6);
ecommerce.js

Dart 

final jeggingsWithQuantity = AnalyticsEventItem(
    itemId: jeggings.itemId,
    itemName: jeggings.itemName,
    itemCategory: jeggings.itemCategory,
    itemVariant: jeggings.itemVariant,
    itemBrand: jeggings.itemBrand,
    price: jeggings.price,
    quantity: 1,
);
await FirebaseAnalytics.instance.logRemoveFromCart(
    currency: 'USD',
    value: 9.99,
    items: [jeggingsWithQuantity],
);

بدء عملية الدفع

يمكنك قياس الخطوة الأولى في عملية الدفع من خلال تسجيل حدث begin_checkout مع items واحد أو أكثر محدّد باستخدام الحقول ذات الصلة. يمكن أيضًا إضافة قسيمة في هذه المرحلة إلى الطلب بأكمله من خلال إضافتها إلى الحدث أو تطبيقها على سلعة معيّنة من خلال إضافتها إلى عناصر معيّنة في مصفوفة items.

Swift

ملاحظة: لا يتوفّر منتج Firebase هذا على نظام التشغيل macOS. 
// Prepare checkout params
var checkoutParams: [String: Any] = [
  AnalyticsParameterCurrency: "USD",
  AnalyticsParameterValue: 14.98,
  AnalyticsParameterCoupon: "SUMMER_FUN"
];

// Add items
checkoutParams[AnalyticsParameterItems] = [jeggings]

// Log checkout event
Analytics.logEvent(AnalyticsEventBeginCheckout, parameters: checkoutParams)
ViewController.swift

Objective-C

ملاحظة: لا يتوفّر منتج Firebase هذا على نظام التشغيل macOS. 
// Prepare checkout params
NSMutableDictionary *checkoutParams = [@{
  kFIRParameterCurrency: @"USD",
  kFIRParameterValue: @14.98,
  kFIRParameterCoupon: @"SUMMER_FUN"
} mutableCopy];

// Add items
checkoutParams[kFIRParameterItems] = @[jeggings];

// Log checkout event
[FIRAnalytics logEventWithName:kFIREventBeginCheckout parameters:checkoutParams];
AnalyticsHelper.m

Kotlin+KTX 

firebaseAnalytics.logEvent(FirebaseAnalytics.Event.BEGIN_CHECKOUT) {
    param(FirebaseAnalytics.Param.CURRENCY, "USD")
    param(FirebaseAnalytics.Param.VALUE, 14.98)
    param(FirebaseAnalytics.Param.COUPON, "SUMMER_FUN")
    param(FirebaseAnalytics.Param.ITEMS, arrayOf(itemJeggingsCart))
}
MainActivity.kt

Java 

Bundle beginCheckoutParams = new Bundle();
beginCheckoutParams.putString(FirebaseAnalytics.Param.CURRENCY, "USD");
beginCheckoutParams.putDouble(FirebaseAnalytics.Param.VALUE, 14.98);
beginCheckoutParams.putString(FirebaseAnalytics.Param.COUPON, "SUMMER_FUN");
beginCheckoutParams.putParcelableArray(FirebaseAnalytics.Param.ITEMS,
        new Parcelable[]{itemJeggingsCart});

mFirebaseAnalytics.logEvent(FirebaseAnalytics.Event.BEGIN_CHECKOUT, beginCheckoutParams);
MainActivity.java

Web 

import { getAnalytics, logEvent } from "firebase/analytics";

// Prepare ecommerce params
const params7 = {
  currency: 'USD',
  value: 14.98, // Total Revenue
  coupon: 'SUMMER_FUN',
  items: [item_jeggings]
};

// Log event
const analytics = getAnalytics();
logEvent(analytics, 'begin_checkout', params7);
analytics_ecommerce_checkout.js

Web 

// Prepare ecommerce params
const params7 = {
  currency: 'USD',
  value: 14.98, // Total Revenue
  coupon: 'SUMMER_FUN',
  items: [item_jeggings]
};

// Log event
firebase.analytics().logEvent(firebase.analytics.EventName.BEGIN_CHECKOUT, params7);
ecommerce.js

Dart 

await FirebaseAnalytics.instance.logBeginCheckout(
    currency: 'USD',
    value: 15.98,  // Discount applied.
    coupon: "SUMMER_FUN",
    items: [jeggingsWithQuantity],
);

عندما ينتقل المستخدِم إلى الخطوة التالية في عملية الدفع ويضيف معلومات الشحن، سجِّل حدث add_shipping_info. استخدِم المَعلمة shipping_tier لتحديد خيار التسليم الذي يختاره المستخدم، مثل "الشحن البري" أو "الشحن الجوي" أو "الشحن في اليوم التالي".

Swift

ملاحظة: لا يتوفّر منتج Firebase هذا على نظام التشغيل macOS. 
// Prepare shipping params
var shippingParams: [String: Any] = [
  AnalyticsParameterCurrency: "USD",
  AnalyticsParameterValue: 14.98,
  AnalyticsParameterCoupon: "SUMMER_FUN",
  AnalyticsParameterShippingTier: "Ground"
]

// Add items
shippingParams[AnalyticsParameterItems] = [jeggings]

// Log added shipping info event
Analytics.logEvent(AnalyticsEventAddShippingInfo, parameters: shippingParams)
ViewController.swift

Objective-C

ملاحظة: لا يتوفّر منتج Firebase هذا على نظام التشغيل macOS. 
// Prepare shipping params
NSMutableDictionary *shippingParams = [@{
  kFIRParameterCurrency: @"USD",
  kFIRParameterValue: @14.98,
  kFIRParameterCoupon: @"SUMMER_FUN",
  kFIRParameterShippingTier: @"Ground"
} mutableCopy];

// Add items
shippingParams[kFIRParameterItems] = @[jeggings];

// Log added shipping info event
[FIRAnalytics logEventWithName:kFIREventAddShippingInfo parameters:shippingParams];
AnalyticsHelper.m

Kotlin+KTX 

firebaseAnalytics.logEvent(FirebaseAnalytics.Event.ADD_SHIPPING_INFO) {
    param(FirebaseAnalytics.Param.CURRENCY, "USD")
    param(FirebaseAnalytics.Param.VALUE, 14.98)
    param(FirebaseAnalytics.Param.COUPON, "SUMMER_FUN")
    param(FirebaseAnalytics.Param.SHIPPING_TIER, "Ground")
    param(FirebaseAnalytics.Param.ITEMS, arrayOf(itemJeggingsCart))
}
MainActivity.kt

Java 

Bundle addShippingParams = new Bundle();
addShippingParams.putString(FirebaseAnalytics.Param.CURRENCY, "USD");
addShippingParams.putDouble(FirebaseAnalytics.Param.VALUE, 14.98);
addShippingParams.putString(FirebaseAnalytics.Param.COUPON, "SUMMER_FUN");
addShippingParams.putString(FirebaseAnalytics.Param.SHIPPING_TIER, "Ground");
addShippingParams.putParcelableArray(FirebaseAnalytics.Param.ITEMS,
        new Parcelable[]{itemJeggingsCart});

mFirebaseAnalytics.logEvent(FirebaseAnalytics.Event.ADD_SHIPPING_INFO, addShippingParams);
MainActivity.java

Web 

import { getAnalytics, logEvent } from "firebase/analytics";

// Prepare ecommerce params
const params8 = {
  currency: 'USD',
  value: 14.98, // Total Revenue
  coupon: 'SUMMER_FUN',
  shipping_tier: 'Ground',
  items: [item_jeggings]
};

// Log event
const analytics = getAnalytics();
logEvent(analytics, 'add_shipping_info', params8);
analytics_ecommerce_shipping_info.js

Web 

// Prepare ecommerce params
const params8 = {
  currency: 'USD',
  value: 14.98, // Total Revenue
  coupon: 'SUMMER_FUN',
  shipping_tier: 'Ground',
  items: [item_jeggings]
};

// Log event
firebase.analytics().logEvent(firebase.analytics.EventName.ADD_SHIPPING_INFO, params8);
ecommerce.js

Dart 

await FirebaseAnalytics.instance.logAddShippingInfo(
    currency: 'USD',
    value: 15.98,
    coupon: "SUMMER_FUN",
    shippingTier: "Ground",
    items: [jeggingsWithQuantity],
);

سجِّل add_payment_info عندما يُرسِل أحد المستخدِمين معلومات الدفع. إذا كان ذلك مناسبًا، أدرِج payment_type مع هذا الحدث لطريقة الدفع التي اختَرتها.

Swift

ملاحظة: لا يتوفّر منتج Firebase هذا على نظام التشغيل macOS. 
// Prepare payment params
var paymentParams: [String: Any] = [
  AnalyticsParameterCurrency: "USD",
  AnalyticsParameterValue: 14.98,
  AnalyticsParameterCoupon: "SUMMER_FUN",
  AnalyticsParameterPaymentType: "Visa"
]

// Add items
paymentParams[AnalyticsParameterItems] = [jeggings]

// Log added payment info event
Analytics.logEvent(AnalyticsEventAddPaymentInfo, parameters: paymentParams)
ViewController.swift

Objective-C

ملاحظة: لا يتوفّر منتج Firebase هذا على نظام التشغيل macOS. 
// Prepare payment params
NSMutableDictionary *paymentParams = [@{
  kFIRParameterCurrency: @"USD",
  kFIRParameterValue: @14.98,
  kFIRParameterCoupon: @"SUMMER_FUN",
  kFIRParameterPaymentType: @"Visa"
} mutableCopy];

// Add items
paymentParams[kFIRParameterItems] = @[jeggings];

// Log added payment info event
[FIRAnalytics logEventWithName:kFIREventAddPaymentInfo parameters:paymentParams];
AnalyticsHelper.m

Kotlin+KTX 

firebaseAnalytics.logEvent(FirebaseAnalytics.Event.ADD_PAYMENT_INFO) {
    param(FirebaseAnalytics.Param.CURRENCY, "USD")
    param(FirebaseAnalytics.Param.VALUE, 14.98)
    param(FirebaseAnalytics.Param.COUPON, "SUMMER_FUN")
    param(FirebaseAnalytics.Param.PAYMENT_TYPE, "Visa")
    param(FirebaseAnalytics.Param.ITEMS, arrayOf(itemJeggingsCart))
}
MainActivity.kt

Java 

Bundle addPaymentParams = new Bundle();
addPaymentParams.putString(FirebaseAnalytics.Param.CURRENCY, "USD");
addPaymentParams.putDouble(FirebaseAnalytics.Param.VALUE, 14.98);
addPaymentParams.putString(FirebaseAnalytics.Param.COUPON, "SUMMER_FUN");
addPaymentParams.putString(FirebaseAnalytics.Param.PAYMENT_TYPE, "Visa");
addPaymentParams.putParcelableArray(FirebaseAnalytics.Param.ITEMS,
        new Parcelable[]{itemJeggingsCart});

mFirebaseAnalytics.logEvent(FirebaseAnalytics.Event.ADD_PAYMENT_INFO, addPaymentParams);
MainActivity.java

Web 

import { getAnalytics, logEvent } from "firebase/analytics";

// Prepare ecommerce params
const params9 = {
  currency: 'USD',
  value: 14.98, // Total Revenue
  coupon: 'SUMMER_FUN',
  payment_type: 'Visa',
  items: [item_jeggings]
};

// Log event
const analytics = getAnalytics();
logEvent(analytics, 'add_payment_info', params9);  
analytics_ecommerce_payment_info.js

Web 

// Prepare ecommerce params
const params9 = {
  currency: 'USD',
  value: 14.98, // Total Revenue
  coupon: 'SUMMER_FUN',
  payment_type: 'Visa',
  items: [item_jeggings]
};

// Log event
firebase.analytics().logEvent(firebase.analytics.EventName.ADD_PAYMENT_INFO, params9);  
ecommerce.js

Dart 

await FirebaseAnalytics.instance.logAddPaymentInfo(
    currency: 'USD',
    value: 15.98,
    coupon: "SUMMER_FUN",
    paymentType: "Visa",
    items: [jeggingsWithQuantity],
);

إجراء عملية شراء أو ردّ الأموال

يمكنك قياس عملية شراء من خلال تسجيل حدث purchase يتضمّن items واحدًا أو أكثر محدّدًا باستخدام الحقول ذات الصلة.

Swift

ملاحظة: لا يتوفّر منتج Firebase هذا على نظام التشغيل macOS. 
// Prepare purchase params
var purchaseParams: [String: Any] = [
  AnalyticsParameterTransactionID: "T12345",
  AnalyticsParameterAffiliation: "Google Store",
  AnalyticsParameterCurrency: "USD",
  AnalyticsParameterValue: 14.98,
  AnalyticsParameterTax: 2.58,
  AnalyticsParameterShipping: 5.34,
  AnalyticsParameterCoupon: "SUMMER_FUN"
]

// Add items
purchaseParams[AnalyticsParameterItems] = [jeggings]

// Log purchase event
Analytics.logEvent(AnalyticsEventPurchase, parameters: purchaseParams)
ViewController.swift

Objective-C

ملاحظة: لا يتوفّر منتج Firebase هذا على نظام التشغيل macOS. 
// Prepare purchase params
NSMutableDictionary *purchaseParams = [@{
  kFIRParameterTransactionID: @"T12345",
  kFIRParameterAffiliation: @"Google Store",
  kFIRParameterCurrency: @"USD",
  kFIRParameterValue: @14.98,
  kFIRParameterTax: @2.58,
  kFIRParameterShipping: @5.34,
  kFIRParameterCoupon: @"SUMMER_FUN"
} mutableCopy];

// Add items
purchaseParams[kFIRParameterItems] = @[jeggings];

// Log purchase event
[FIRAnalytics logEventWithName:kFIREventPurchase parameters:purchaseParams];
AnalyticsHelper.m

Kotlin+KTX 

firebaseAnalytics.logEvent(FirebaseAnalytics.Event.PURCHASE) {
    param(FirebaseAnalytics.Param.TRANSACTION_ID, "T12345")
    param(FirebaseAnalytics.Param.AFFILIATION, "Google Store")
    param(FirebaseAnalytics.Param.CURRENCY, "USD")
    param(FirebaseAnalytics.Param.VALUE, 14.98)
    param(FirebaseAnalytics.Param.TAX, 2.58)
    param(FirebaseAnalytics.Param.SHIPPING, 5.34)
    param(FirebaseAnalytics.Param.COUPON, "SUMMER_FUN")
    param(FirebaseAnalytics.Param.ITEMS, arrayOf(itemJeggingsCart))
}
MainActivity.kt

Java 

Bundle purchaseParams = new Bundle();
purchaseParams.putString(FirebaseAnalytics.Param.TRANSACTION_ID, "T12345");
purchaseParams.putString(FirebaseAnalytics.Param.AFFILIATION, "Google Store");
purchaseParams.putString(FirebaseAnalytics.Param.CURRENCY, "USD");
purchaseParams.putDouble(FirebaseAnalytics.Param.VALUE, 14.98);
purchaseParams.putDouble(FirebaseAnalytics.Param.TAX, 2.58);
purchaseParams.putDouble(FirebaseAnalytics.Param.SHIPPING, 5.34);
purchaseParams.putString(FirebaseAnalytics.Param.COUPON, "SUMMER_FUN");
purchaseParams.putParcelableArray(FirebaseAnalytics.Param.ITEMS,
        new Parcelable[]{itemJeggingsCart});

mFirebaseAnalytics.logEvent(FirebaseAnalytics.Event.PURCHASE, purchaseParams);
MainActivity.java

Web 

import { getAnalytics, logEvent } from "firebase/analytics";

// Prepare ecommerce bundle
const params10 = {
  transaction_id: 'T12345',
  affiliation: 'Google Store',
  currency: 'USD',
  value: 14.98, // Total Revenue
  tax: 2.85,
  shipping: 5.34,
  coupon: 'SUMMER_FUN',
  items: [item_jeggings]
};

// Log event
const analytics = getAnalytics();
logEvent(analytics, 'purchase', params10);
analytics_ecommerce_purchase.js

Web 

// Prepare ecommerce bundle
const params10 = {
  transaction_id: 'T12345',
  affiliation: 'Google Store',
  currency: 'USD',
  value: 14.98, // Total Revenue
  tax: 2.85,
  shipping: 5.34,
  coupon: 'SUMMER_FUN',
  items: [item_jeggings]
};

// Log event
firebase.analytics().logEvent(firebase.analytics.EventName.PURCHASE, params10);
ecommerce.js

Dart 

await FirebaseAnalytics.instance.logPurchase(
    transactionId: "12345",
    affiliation: "Google Store",
    currency: 'USD',
    value: 15.98,
    shipping: 2.00,
    tax: 1.66,
    coupon: "SUMMER_FUN",
    items: [jeggingsWithQuantity],
);

يمكنك قياس عمليات ردّ الأموال من خلال تسجيل حدث refund مع تحديد transaction_id المعنيّ وitems واحد أو أكثر اختياريًا محدّدَين باستخدام item_id و quantity. ننصحك بتضمين معلومات السلعة في حدث refund للاطّلاع على مقاييس ردّ الأموال على مستوى السلعة في "إحصاءات Google".

Swift

ملاحظة: لا يتوفّر منتج Firebase هذا على نظام التشغيل macOS. 
// Prepare refund params
var refundParams: [String: Any] = [
  AnalyticsParameterTransactionID: "T12345",
  AnalyticsParameterCurrency: "USD",
  AnalyticsParameterValue: 9.99,
]

// (Optional) for partial refunds, define the item ID and quantity of refunded items
let refundedProduct: [String: Any] = [
  AnalyticsParameterItemID: "SKU_123",
  AnalyticsParameterQuantity: 1,
];

// Add items
refundParams[AnalyticsParameterItems] = [refundedProduct]

// Log refund event
Analytics.logEvent(AnalyticsEventRefund, parameters: refundParams)
ViewController.swift

Objective-C

ملاحظة: لا يتوفّر منتج Firebase هذا على نظام التشغيل macOS. 
// Prepare refund params
NSMutableDictionary *refundParams = [@{
  kFIRParameterTransactionID: @"T12345",
  kFIRParameterCurrency: @"USD",
  kFIRParameterValue: @9.99,
} mutableCopy];

// (Optional) for partial refunds, define the item ID and quantity of refunded items
NSDictionary *refundedProduct = @{
  kFIRParameterItemID: @"SKU_123",
  kFIRParameterQuantity: @1,
};

// Add items
refundParams[kFIRParameterItems] = @[refundedProduct];

// Log refund event
[FIRAnalytics logEventWithName:kFIREventRefund parameters:refundParams];
AnalyticsHelper.m

Kotlin+KTX 

firebaseAnalytics.logEvent(FirebaseAnalytics.Event.REFUND) {
    param(FirebaseAnalytics.Param.TRANSACTION_ID, "T12345")
    param(FirebaseAnalytics.Param.AFFILIATION, "Google Store")
    param(FirebaseAnalytics.Param.CURRENCY, "USD")
    param(FirebaseAnalytics.Param.VALUE, 9.99)

    // (Optional) for partial refunds, define the item ID and quantity of refunded items
    param(FirebaseAnalytics.Param.ITEM_ID, "SKU_123")
    param(FirebaseAnalytics.Param.QUANTITY, 1)

    param(FirebaseAnalytics.Param.ITEMS, arrayOf(itemJeggings))
}
MainActivity.kt

Java 

Bundle refundParams = new Bundle();
refundParams.putString(FirebaseAnalytics.Param.TRANSACTION_ID, "T12345");
refundParams.putString(FirebaseAnalytics.Param.AFFILIATION, "Google Store");
refundParams.putString(FirebaseAnalytics.Param.CURRENCY, "USD");
refundParams.putDouble(FirebaseAnalytics.Param.VALUE, 9.99);

// (Optional) for partial refunds, define the item ID and quantity of refunded items
refundParams.putString(FirebaseAnalytics.Param.ITEM_ID, "SKU_123");
refundParams.putLong(FirebaseAnalytics.Param.QUANTITY, 1);

refundParams.putParcelableArray(FirebaseAnalytics.Param.ITEMS,
        new Parcelable[]{itemJeggings});

mFirebaseAnalytics.logEvent(FirebaseAnalytics.Event.REFUND, refundParams);
MainActivity.java

Web 

import { getAnalytics, logEvent } from "firebase/analytics";

// Prepare ecommerce params
const params11 = {
  transaction_id: 'T12345', // Required
  affiliation: 'Google Store',
  currency: 'USD',
  value: 9.99,
  items: []
};

// (Optional) For partial refunds, define the item_id and quantity of refunded items
const refundedProduct = {
  item_id: 'SKU_123', // Required
  quantity: 1 // Required
};

params11.items.push(refundedProduct);

// Log event
const analytics = getAnalytics();
logEvent(analytics, 'refund', params11);
analytics_ecommerce_refund.js

Web 

// Prepare ecommerce params
const params11 = {
  transaction_id: 'T12345', // Required
  affiliation: 'Google Store',
  currency: 'USD',
  value: 9.99,
  items: []
};

// (Optional) For partial refunds, define the item_id and quantity of refunded items
const refundedProduct = {
  item_id: 'SKU_123', // Required
  quantity: 1 // Required
};

params11.items.push(refundedProduct);

// Log event
firebase.analytics().logEvent(firebase.analytics.EventName.REFUND, params11);
ecommerce.js

Dart 

await FirebaseAnalytics.instance.logRefund(
    transactionId: "12345",
    affiliation: "Google Store",
    currency: 'USD',
    value: 15.98,
    items: [jeggingsWithQuantity],
);

تطبيق العروض الترويجية

تتيح التجارة الإلكترونية قياس مرّات الظهور والنقرات للترويج الداخلي، مثل إعلانات البانر المعروضة للترويج لتخفيضات.

يتم عادةً قياس مرّات ظهور الإعلانات الترويجية من خلال مرّة الظهور الأولى على الشاشة من خلال تسجيل الحدث view_promotion باستخدام مَعلمة items لتحديد المنتج المُعلَن عنه. للإشارة إلى أنّ أحد المستخدِمين نقر على عرض ترويجي، سجِّل حدث select_promotion باستخدام هذا المنتج كمَعلمة item.

Swift

ملاحظة: لا يتوفّر منتج Firebase هذا على نظام التشغيل macOS. 
// Prepare promotion parameters
var promoParams: [String: Any] = [
  AnalyticsParameterPromotionID: "T12345",
  AnalyticsParameterPromotionName:"Summer Sale",
  AnalyticsParameterCreativeName: "summer2020_promo.jpg",
  AnalyticsParameterCreativeSlot: "featured_app_1",
  AnalyticsParameterLocationID: "HERO_BANNER",
]

// Add items
promoParams[AnalyticsParameterItems] = [jeggings]

// Log event when promotion is displayed
Analytics.logEvent(AnalyticsEventViewPromotion, parameters: promoParams)

// Log event when promotion is selected
Analytics.logEvent(AnalyticsEventSelectPromotion, parameters: promoParams)
ViewController.swift

Objective-C

ملاحظة: لا يتوفّر منتج Firebase هذا على نظام التشغيل macOS. 
// Prepare promotion parameters
NSMutableDictionary *promoParams = [@{
  kFIRParameterPromotionID: @"T12345",
  kFIRParameterPromotionName: @"Summer Sale",
  kFIRParameterCreativeName: @"summer2020_promo.jpg",
  kFIRParameterCreativeSlot: @"featured_app_1",
  kFIRParameterLocationID: @"HERO_BANNER",
} mutableCopy];

// Add items
promoParams[kFIRParameterItems] = @[jeggings];

// Log event when promotion is displayed
[FIRAnalytics logEventWithName:kFIREventViewPromotion parameters:promoParams];

// Log event when promotion is selected
[FIRAnalytics logEventWithName:kFIREventSelectPromotion parameters:promoParams];
AnalyticsHelper.m

Kotlin+KTX 

val promoParams = Bundle().apply {
    putString(FirebaseAnalytics.Param.PROMOTION_ID, "SUMMER_FUN")
    putString(FirebaseAnalytics.Param.PROMOTION_NAME, "Summer Sale")
    putString(FirebaseAnalytics.Param.CREATIVE_NAME, "summer2020_promo.jpg")
    putString(FirebaseAnalytics.Param.CREATIVE_SLOT, "featured_app_1")
    putString(FirebaseAnalytics.Param.LOCATION_ID, "HERO_BANNER")
    putParcelableArray(FirebaseAnalytics.Param.ITEMS, arrayOf<Parcelable>(itemJeggings))
}

// Promotion displayed
firebaseAnalytics.logEvent(FirebaseAnalytics.Event.VIEW_PROMOTION, promoParams)

// Promotion selected
firebaseAnalytics.logEvent(FirebaseAnalytics.Event.SELECT_PROMOTION, promoParams)
MainActivity.kt

Java 

Bundle promoParams = new Bundle();
promoParams.putString(FirebaseAnalytics.Param.PROMOTION_ID, "SUMMER_FUN");
promoParams.putString(FirebaseAnalytics.Param.PROMOTION_NAME, "Summer Sale");
promoParams.putString(FirebaseAnalytics.Param.CREATIVE_NAME, "summer2020_promo.jpg");
promoParams.putString(FirebaseAnalytics.Param.CREATIVE_SLOT, "featured_app_1");
promoParams.putString(FirebaseAnalytics.Param.LOCATION_ID, "HERO_BANNER");
promoParams.putParcelableArray(FirebaseAnalytics.Param.ITEMS,
        new Parcelable[]{itemJeggings});

// Promotion displayed
mFirebaseAnalytics.logEvent(FirebaseAnalytics.Event.VIEW_PROMOTION, promoParams);

// Promotion selected
mFirebaseAnalytics.logEvent(FirebaseAnalytics.Event.SELECT_PROMOTION, promoParams);
MainActivity.java

Web 

import { getAnalytics, logEvent } from "firebase/analytics";

// Prepare ecommerce params
const params12 = {
  promotion_id: 'ABC123',
  promotion_name: 'Summer Sale',
  creative_name: 'summer2020_promo.jpg',
  creative_slot: 'featured_app_1',
  location_id: 'HERO_BANNER',
  items: [item_jeggings]
};

// Log event when a promotion is displayed
const analytics = getAnalytics();
logEvent(analytics, 'view_promotion', params12);

// Log event when a promotion is selected
logEvent(analytics, 'select_promotion', params12);
analytics_ecommerce_promotions.js

Web 

// Prepare ecommerce params
const params12 = {
  promotion_id: 'ABC123',
  promotion_name: 'Summer Sale',
  creative_name: 'summer2020_promo.jpg',
  creative_slot: 'featured_app_1',
  location_id: 'HERO_BANNER',
  items: [item_jeggings]
};

// Log event when a promotion is displayed
firebase.analytics().logEvent(firebase.analytics.EventName.VIEW_PROMOTION, params12);

// Log event when a promotion is selected
firebase.analytics().logEvent(firebase.analytics.EventName.SELECT_PROMOTION, params12);
ecommerce.js

Dart 

await FirebaseAnalytics.instance.logViewPromotion(
    promotionId: "SUMMER_FUN",
    promotionName: "Summer Sale",
    creativeName: "summer2020_promo.jpg",
    creativeSlot: "featured_app_1",
    locationId: "HERO_BANNER",
);

await FirebaseAnalytics.instance.logSelectPromotion(
    promotionId: "SUMMER_FUN",
    promotionName: "Summer Sale",
    creativeName: "summer2020_promo.jpg",
    creativeSlot: "featured_app_1",
    locationId: "HERO_BANNER",
);

إرسال مَعلمات مخصّصة على مستوى المنتج/الخدمة

المَعلمة المخصّصة على مستوى السلعة هي مَعلمة ليست من المَعلمات التي تضمّنها Google في قائمة المَعلمات المطلوبة أو الاختيارية لسلعة تجارة إلكترونية. تتيح لك المَعلمة المخصّصة جمع معلومات عن عنصر مفيد لنشاطك التجاري.

من تطبيقك، يمكنك إرسال ما يصل إلى 27 مَعلمة مخصّصة على مستوى المنتج أو الخدمة في صفيف السلع، ويمكنك ضبط 10 سمات مخصّصة على مستوى المنتج أو الخدمة للمواقع العادية و25 سمة لمواقع "إحصاءات 360". ويمنحك هذا مرونة الاختيار من بين مجموعة كبيرة من المَعلمات بدون الحاجة إلى إعادة وضع العلامات على تطبيقك.

Swift

ملاحظة: لا يتوفّر منتج Firebase هذا على نظام التشغيل macOS. 
// A pair of jeggings
var jeggings: [String: Any] = [
  AnalyticsParameterItemID: "SKU_123",
  AnalyticsParameterItemName: "jeggings",
  AnalyticsParameterItemCategory: "pants",
  AnalyticsParameterItemVariant: "black",
  AnalyticsParameterItemBrand: "Google",
  AnalyticsParameterPrice: 9.99,
  AnalyticsParameterItemColor: "blue", // The item-scoped custom parameter
]

Objective-C

ملاحظة: لا يتوفّر منتج Firebase هذا على نظام التشغيل macOS. 
// A pair of jeggings
NSMutableDictionary *jeggings = [@{
  kFIRParameterItemID: @"SKU_123",
  kFIRParameterItemName: @"jeggings",
  kFIRParameterItemCategory: @"pants",
  kFIRParameterItemVariant: @"black",
  kFIRParameterItemBrand: @"Google",
  kFIRParameterPrice: @9.99,
  kFIRParameterItemColor: @"blue", // The item-scoped custom parameter
} mutableCopy];

Kotlin+KTX 

val itemJeggings = Bundle().apply {
  putString(FirebaseAnalytics.Param.ITEM_ID, "SKU_123")
  putString(FirebaseAnalytics.Param.ITEM_NAME, "jeggings")
  putString(FirebaseAnalytics.Param.ITEM_CATEGORY, "pants")
  putString(FirebaseAnalytics.Param.ITEM_VARIANT, "black")
  putString(FirebaseAnalytics.Param.ITEM_BRAND, "Google")
  putDouble(FirebaseAnalytics.Param.PRICE, 9.99)
  putString(FirebaseAnalytics.Param.ITEM_COLOR, "blue") // The item-scoped custom parameter
}

Java 

Bundle itemJeggings = new Bundle();
itemJeggings.putString(FirebaseAnalytics.Param.ITEM_ID, "SKU_123");
itemJeggings.putString(FirebaseAnalytics.Param.ITEM_NAME, "jeggings");
itemJeggings.putString(FirebaseAnalytics.Param.ITEM_CATEGORY, "pants");
itemJeggings.putString(FirebaseAnalytics.Param.ITEM_VARIANT, "black");
itemJeggings.putString(FirebaseAnalytics.Param.ITEM_BRAND, "Google");
itemJeggings.putDouble(FirebaseAnalytics.Param.PRICE, 9.99);
itemJeggings.putDouble(FirebaseAnalytics.Param.ITEM_COLOR, 9.99); // The item-scoped custom parameter

Web 

// A pair of jeggings
const item_jeggings = {
  item_id: 'SKU_123',
  item_name: 'jeggings',
  item_category: 'pants',
  item_variant: 'black',
  item_brand: 'Google',
  price: 9.99,
  item_color: 'blue' // The item-scoped custom parameter
};

Web 

// A pair of jeggings
const item_jeggings = {
  item_id: 'SKU_123',
  item_name: 'jeggings',
  item_category: 'pants',
  item_variant: 'black',
  item_brand: 'Google',
  price: 9.99,
  item_color: 'blue' // The item-scoped custom parameter
};

Dart 

// A pair of jeggings
final jeggings = AnalyticsEventItem(
    itemId: "SKU_123",
    itemName: "jeggings",
    itemCategory: "pants",
    itemVariant: "black",
    itemBrand: "Google",
    price: 9.99,
    itemColor: "blue", // The item-scoped custom parameter
);