Le commerce électronique permet de mesurer les interactions des utilisateurs avec les produits à travers les expériences d'achat de vos utilisateurs, y compris les interactions telles que les vues de liste de produits (articles), les clics sur la liste de produits, l'affichage des détails du produit, l'ajout d'un produit à un panier, le lancement du processus de paiement, les achats et remboursements.
Pour plus de détails sur la mise en œuvre d'applications Web de commerce électronique, consultez Google Analytics Ecommerce .
Avant que tu commences
Assurez-vous que vous avez configuré votre projet et que vous pouvez accéder à Analytics comme décrit dans Premiers pas avec Analytics . La mesure du commerce électronique nécessite que vous associiez votre projet Firebase à un compte Analytics et que vous disposiez du SDK Android v17.3.0 ou iOS v6.20.0 et versions ultérieures dans votre application.
Mise en œuvre
Une mise en œuvre typique du commerce électronique mesure l’une des actions suivantes :
- Sélectionnez un produit dans une liste
- Afficher les détails du produit
- Ajouter/supprimer un produit d'un panier
- Lancer le processus de paiement
- Effectuer des achats ou des remboursements
- Appliquer des promotions
Au cœur de ces actions se trouvent les produits. Les produits peuvent être instrumentés comme une gamme d’éléments pouvant être ajoutés à des événements de commerce électronique prescrits. Vous pouvez inclure jusqu'à 27 paramètres personnalisés dans le tableau d'éléments, en plus des paramètres prescrits.
L'exemple suivant montre comment créer un tableau d'éléments référencés dans ce guide.
Rapide
// A pair of jeggings var jeggings: [String: Any] = [ AnalyticsParameterItemID: "SKU_123", AnalyticsParameterItemName: "jeggings", AnalyticsParameterItemCategory: "pants", AnalyticsParameterItemVariant: "black", AnalyticsParameterItemBrand: "Google", AnalyticsParameterPrice: 9.99, ] // A pair of boots var boots: [String: Any] = [ AnalyticsParameterItemID: "SKU_456", AnalyticsParameterItemName: "boots", AnalyticsParameterItemCategory: "shoes", AnalyticsParameterItemVariant: "brown", AnalyticsParameterItemBrand: "Google", AnalyticsParameterPrice: 24.99, ] // A pair of socks var socks: [String: Any] = [ AnalyticsParameterItemID: "SKU_789", AnalyticsParameterItemName: "ankle_socks", AnalyticsParameterItemCategory: "socks", AnalyticsParameterItemVariant: "red", AnalyticsParameterItemBrand: "Google", AnalyticsParameterPrice: 5.99, ]
Objectif c
// A pair of jeggings NSMutableDictionary *jeggings = [@{ kFIRParameterItemID: @"SKU_123", kFIRParameterItemName: @"jeggings", kFIRParameterItemCategory: @"pants", kFIRParameterItemVariant: @"black", kFIRParameterItemBrand: @"Google", kFIRParameterPrice: @9.99, } mutableCopy]; // A pair of boots NSMutableDictionary *boots = [@{ kFIRParameterItemID: @"SKU_456", kFIRParameterItemName: @"boots", kFIRParameterItemCategory: @"shoes", kFIRParameterItemVariant: @"brown", kFIRParameterItemBrand: @"Google", kFIRParameterPrice: @24.99, } mutableCopy]; // A pair of socks NSMutableDictionary *socks = [@{ kFIRParameterItemID: @"SKU_789", kFIRParameterItemName: @"ankle_socks", kFIRParameterItemCategory: @"socks", kFIRParameterItemVariant: @"red", kFIRParameterItemBrand: @"Google", kFIRParameterPrice: @5.99, } mutableCopy];
Kotlin+KTX
val itemJeggings = Bundle().apply { putString(FirebaseAnalytics.Param.ITEM_ID, "SKU_123") putString(FirebaseAnalytics.Param.ITEM_NAME, "jeggings") putString(FirebaseAnalytics.Param.ITEM_CATEGORY, "pants") putString(FirebaseAnalytics.Param.ITEM_VARIANT, "black") putString(FirebaseAnalytics.Param.ITEM_BRAND, "Google") putDouble(FirebaseAnalytics.Param.PRICE, 9.99) } val itemBoots = Bundle().apply { putString(FirebaseAnalytics.Param.ITEM_ID, "SKU_456") putString(FirebaseAnalytics.Param.ITEM_NAME, "boots") putString(FirebaseAnalytics.Param.ITEM_CATEGORY, "shoes") putString(FirebaseAnalytics.Param.ITEM_VARIANT, "brown") putString(FirebaseAnalytics.Param.ITEM_BRAND, "Google") putDouble(FirebaseAnalytics.Param.PRICE, 24.99) } val itemSocks = Bundle().apply { putString(FirebaseAnalytics.Param.ITEM_ID, "SKU_789") putString(FirebaseAnalytics.Param.ITEM_NAME, "ankle_socks") putString(FirebaseAnalytics.Param.ITEM_CATEGORY, "socks") putString(FirebaseAnalytics.Param.ITEM_VARIANT, "red") putString(FirebaseAnalytics.Param.ITEM_BRAND, "Google") putDouble(FirebaseAnalytics.Param.PRICE, 5.99) }
Java
Bundle itemJeggings = new Bundle(); itemJeggings.putString(FirebaseAnalytics.Param.ITEM_ID, "SKU_123"); itemJeggings.putString(FirebaseAnalytics.Param.ITEM_NAME, "jeggings"); itemJeggings.putString(FirebaseAnalytics.Param.ITEM_CATEGORY, "pants"); itemJeggings.putString(FirebaseAnalytics.Param.ITEM_VARIANT, "black"); itemJeggings.putString(FirebaseAnalytics.Param.ITEM_BRAND, "Google"); itemJeggings.putDouble(FirebaseAnalytics.Param.PRICE, 9.99); Bundle itemBoots = new Bundle(); itemBoots.putString(FirebaseAnalytics.Param.ITEM_ID, "SKU_456"); itemBoots.putString(FirebaseAnalytics.Param.ITEM_NAME, "boots"); itemBoots.putString(FirebaseAnalytics.Param.ITEM_CATEGORY, "shoes"); itemBoots.putString(FirebaseAnalytics.Param.ITEM_VARIANT, "brown"); itemBoots.putString(FirebaseAnalytics.Param.ITEM_BRAND, "Google"); itemBoots.putDouble(FirebaseAnalytics.Param.PRICE, 24.99); Bundle itemSocks = new Bundle(); itemSocks.putString(FirebaseAnalytics.Param.ITEM_ID, "SKU_789"); itemSocks.putString(FirebaseAnalytics.Param.ITEM_NAME, "ankle_socks"); itemSocks.putString(FirebaseAnalytics.Param.ITEM_CATEGORY, "socks"); itemSocks.putString(FirebaseAnalytics.Param.ITEM_VARIANT, "red"); itemSocks.putString(FirebaseAnalytics.Param.ITEM_BRAND, "Google"); itemSocks.putDouble(FirebaseAnalytics.Param.PRICE, 5.99);
API modulaire Web
// A pair of jeggings const item_jeggings = { item_id: 'SKU_123', item_name: 'jeggings', item_category: 'pants', item_variant: 'black', item_brand: 'Google', price: 9.99 }; // A pair of boots const item_boots = { item_id: 'SKU_456', item_name: 'boots', item_category: 'shoes', item_variant: 'brown', item_brand: 'Google', price: 24.99 }; // A pair of socks const item_socks = { item_id: 'SKU_789', item_name: 'ankle_socks', item_category: 'socks', item_variant: 'red', item_brand: 'Google', price: 5.99 };
API avec espace de noms Web
// A pair of jeggings const item_jeggings = { item_id: 'SKU_123', item_name: 'jeggings', item_category: 'pants', item_variant: 'black', item_brand: 'Google', price: 9.99 }; // A pair of boots const item_boots = { item_id: 'SKU_456', item_name: 'boots', item_category: 'shoes', item_variant: 'brown', item_brand: 'Google', price: 24.99 }; // A pair of socks const item_socks = { item_id: 'SKU_789', item_name: 'ankle_socks', item_category: 'socks', item_variant: 'red', item_brand: 'Google', price: 5.99 };
Dart
// A pair of jeggings
final jeggings = AnalyticsEventItem(
itemId: "SKU_123",
itemName: "jeggings",
itemCategory: "pants",
itemVariant: "black",
itemBrand: "Google",
price: 9.99,
);
// A pair of boots
final boots = AnalyticsEventItem(
itemId: "SKU_456",
itemName: "boots",
itemCategory: "shoes",
itemVariant: "brown",
itemBrand: "Google",
price: 24.99,
);
// A pair of socks
final socks = AnalyticsEventItem(
itemId: "SKU_789",
itemName: "ankle_socks",
itemCategory: "socks",
itemVariant: "red",
itemBrand: "Google",
price: 5.99,
);
Sélectionnez un produit dans une liste
Lorsqu'un utilisateur reçoit une liste de résultats, enregistrez un événement view_item_list
comprenant un paramètre de tableau items
contenant les produits affichés.
Rapide
// Add item indexes jeggings[AnalyticsParameterIndex] = 1 boots[AnalyticsParameterIndex] = 2 socks[AnalyticsParameterIndex] = 3 // Prepare ecommerce parameters var itemList: [String: Any] = [ AnalyticsParameterItemListID: "L001", AnalyticsParameterItemListName: "Related products", ] // Add items array itemList[AnalyticsParameterItems] = [jeggings, boots, socks] // Log view item list event Analytics.logEvent(AnalyticsEventViewItemList, parameters: itemList)
Objectif c
// Add item indexes jeggings[kFIRParameterIndex] = @1; boots[kFIRParameterIndex] = @2; socks[kFIRParameterIndex] = @3; // Prepare ecommerce parameters NSMutableDictionary *itemList = [@{ kFIRParameterItemListID: @"L001", kFIRParameterItemListName: @"Related products", } mutableCopy]; // Add items array itemList[kFIRParameterItems] = @[jeggings, boots, socks]; // Log view item list event [FIRAnalytics logEventWithName:kFIREventViewItemList parameters:itemList];
Kotlin+KTX
val itemJeggingsWithIndex = Bundle(itemJeggings).apply { putLong(FirebaseAnalytics.Param.INDEX, 1) } val itemBootsWithIndex = Bundle(itemBoots).apply { putLong(FirebaseAnalytics.Param.INDEX, 2) } val itemSocksWithIndex = Bundle(itemSocks).apply { putLong(FirebaseAnalytics.Param.INDEX, 3) } firebaseAnalytics.logEvent(FirebaseAnalytics.Event.VIEW_ITEM_LIST) { param(FirebaseAnalytics.Param.ITEM_LIST_ID, "L001") param(FirebaseAnalytics.Param.ITEM_LIST_NAME, "Related products") param( FirebaseAnalytics.Param.ITEMS, arrayOf(itemJeggingsWithIndex, itemBootsWithIndex, itemSocksWithIndex), ) }
Java
Bundle itemJeggingsWithIndex = new Bundle(itemJeggings); itemJeggingsWithIndex.putLong(FirebaseAnalytics.Param.INDEX, 1); Bundle itemBootsWithIndex = new Bundle(itemBoots); itemBootsWithIndex.putLong(FirebaseAnalytics.Param.INDEX, 2); Bundle itemSocksWithIndex = new Bundle(itemSocks); itemSocksWithIndex.putLong(FirebaseAnalytics.Param.INDEX, 3); Bundle viewItemListParams = new Bundle(); viewItemListParams.putString(FirebaseAnalytics.Param.ITEM_LIST_ID, "L001"); viewItemListParams.putString(FirebaseAnalytics.Param.ITEM_LIST_NAME, "Related products"); viewItemListParams.putParcelableArray(FirebaseAnalytics.Param.ITEMS, new Parcelable[]{itemJeggingsWithIndex, itemBootsWithIndex, itemSocksWithIndex}); mFirebaseAnalytics.logEvent(FirebaseAnalytics.Event.VIEW_ITEM_LIST, viewItemListParams);
API modulaire Web
import { getAnalytics, logEvent } from "firebase/analytics"; // Prepare ecommerce params const params1 = { item_list_id: 'L001', item_list_name: 'Related products', items: [item_jeggings, item_boots, item_socks] }; // Log event const analytics = getAnalytics(); logEvent(analytics, 'view_item_list', params1);
API avec espace de noms Web
// Prepare ecommerce params const params1 = { item_list_id: 'L001', item_list_name: 'Related products', items: [item_jeggings, item_boots, item_socks] }; // Log event firebase.analytics().logEvent(firebase.analytics.EventName.VIEW_ITEM_LIST, params1);
Dart
await FirebaseAnalytics.instance.logViewItemList(
itemListId: "L001",
itemListName: "Related products",
items: [jeggings, boots, socks],
);
Une fois qu'un utilisateur sélectionne un produit particulier dans la liste, enregistrez un événement select_item
avec le produit choisi dans un paramètre de tableau items
.
Rapide
// Prepare ecommerce parameters var selectedItem: [String: Any] = [ AnalyticsParameterItemListID: "L001", AnalyticsParameterItemListName: "Related products", ] // Add items array selectedItem[AnalyticsParameterItems] = [jeggings] // Log select item event Analytics.logEvent(AnalyticsEventSelectItem, parameters: selectedItem)
Objectif c
// Prepare ecommerce parameters NSMutableDictionary *selectedItem = [@{ kFIRParameterItemListID: @"L001", kFIRParameterItemListName: @"Related products", } mutableCopy]; // Add items array selectedItem[kFIRParameterItems] = @[jeggings]; // Log select item event [FIRAnalytics logEventWithName:kFIREventSelectItem parameters:selectedItem];
Kotlin+KTX
firebaseAnalytics.logEvent(FirebaseAnalytics.Event.SELECT_ITEM) { param(FirebaseAnalytics.Param.ITEM_LIST_ID, "L001") param(FirebaseAnalytics.Param.ITEM_LIST_NAME, "Related products") param(FirebaseAnalytics.Param.ITEMS, arrayOf(itemJeggings)) }
Java
Bundle selectItemParams = new Bundle(); selectItemParams.putString(FirebaseAnalytics.Param.ITEM_LIST_ID, "L001"); selectItemParams.putString(FirebaseAnalytics.Param.ITEM_LIST_NAME, "Related products"); selectItemParams.putParcelableArray(FirebaseAnalytics.Param.ITEMS, new Parcelable[]{itemJeggings}); mFirebaseAnalytics.logEvent(FirebaseAnalytics.Event.SELECT_ITEM, selectItemParams);
API modulaire Web
import { getAnalytics, logEvent } from "firebase/analytics"; // Prepare ecommerce event params const params2 = { item_list_id: 'L001', item_list_name: 'Related products', items: [item_jeggings] }; // Log event const analytics = getAnalytics(); logEvent(analytics, 'select_item', params2);
API avec espace de noms Web
// Prepare ecommerce event params const params2 = { item_list_id: 'L001', item_list_name: 'Related products', items: [item_jeggings] }; // Log event firebase.analytics().logEvent(firebase.analytics.EventName.SELECT_ITEM, params2);
Dart
await FirebaseAnalytics.instance.logSelectItem(
itemListId: "L001",
itemListName: "Related products",
items: [jeggings],
);
Afficher les détails du produit
Pour mesurer le nombre de fois où les détails d'un produit sont consultés, enregistrez un événement view_item
chaque fois qu'un utilisateur consulte l'écran des détails d'un produit.
Rapide
// Prepare ecommerce parameters var productDetails: [String: Any] = [ AnalyticsParameterCurrency: "USD", AnalyticsParameterValue: 9.99 ] // Add items array productDetails[AnalyticsParameterItems] = [jeggings] // Log view item event Analytics.logEvent(AnalyticsEventViewItem, parameters: productDetails)
Objectif c
// Prepare ecommerce parameters NSMutableDictionary *productDetails = [@{ kFIRParameterCurrency: @"USD", kFIRParameterValue: @9.99 } mutableCopy]; // Add items array productDetails[kFIRParameterItems] = @[jeggings]; // Log view item event [FIRAnalytics logEventWithName:kFIREventViewItem parameters:productDetails];
Kotlin+KTX
firebaseAnalytics.logEvent(FirebaseAnalytics.Event.VIEW_ITEM) { param(FirebaseAnalytics.Param.CURRENCY, "USD") param(FirebaseAnalytics.Param.VALUE, 9.99) param(FirebaseAnalytics.Param.ITEMS, arrayOf(itemJeggings)) }
Java
Bundle viewItemParams = new Bundle(); viewItemParams.putString(FirebaseAnalytics.Param.CURRENCY, "USD"); viewItemParams.putDouble(FirebaseAnalytics.Param.VALUE, 9.99); viewItemParams.putParcelableArray(FirebaseAnalytics.Param.ITEMS, new Parcelable[]{itemJeggings}); mFirebaseAnalytics.logEvent(FirebaseAnalytics.Event.VIEW_ITEM, viewItemParams);
API modulaire Web
import { getAnalytics, logEvent } from "firebase/analytics"; // Prepare ecommerce event params const params3 = { currency: 'USD', value: 9.99, items: [item_jeggings] }; // Log event const analytics = getAnalytics(); logEvent(analytics, 'view_item', params3);
API avec espace de noms Web
// Prepare ecommerce event params const params3 = { currency: 'USD', value: 9.99, items: [item_jeggings] }; // Log event firebase.analytics().logEvent(firebase.analytics.EventName.VIEW_ITEM, params3);
Dart
await FirebaseAnalytics.instance.logViewItem(
currency: 'USD',
value: 9.99,
items: [jeggings],
);
Ajouter ou supprimer un produit d'un panier
Mesurez un produit ajouté à une liste de souhaits ou à un panier en enregistrant respectivement un événement add_to_wishlist
ou add_to_cart
, avec les produits pertinents dans un paramètre de tableau items
.
Rapide
// Specify order quantity jeggings[AnalyticsParameterQuantity] = 2 // Prepare item detail params var itemDetails: [String: Any] = [ AnalyticsParameterCurrency: "USD", AnalyticsParameterValue: 19.98 ] // Add items itemDetails[AnalyticsParameterItems] = [jeggings] // Log an event when product is added to wishlist Analytics.logEvent(AnalyticsEventAddToWishlist, parameters: itemDetails) // Log an event when product is added to cart Analytics.logEvent(AnalyticsEventAddToCart, parameters: itemDetails)
Objectif c
// Specify order quantity jeggings[kFIRParameterQuantity] = @2; // Prepare item detail params NSMutableDictionary *itemDetails = [@{ kFIRParameterCurrency: @"USD", kFIRParameterValue: @19.98 } mutableCopy]; // Add items itemDetails[kFIRParameterItems] = @[jeggings]; // Log an event when product is added to wishlist [FIRAnalytics logEventWithName:kFIREventAddToWishlist parameters:itemDetails]; // Log an event when product is added to cart [FIRAnalytics logEventWithName:kFIREventAddToCart parameters:itemDetails];
Kotlin+KTX
val itemJeggingsWishlist = Bundle(itemJeggings).apply { putLong(FirebaseAnalytics.Param.QUANTITY, 2) } firebaseAnalytics.logEvent(FirebaseAnalytics.Event.ADD_TO_WISHLIST) { param(FirebaseAnalytics.Param.CURRENCY, "USD") param(FirebaseAnalytics.Param.VALUE, 2 * 9.99) param(FirebaseAnalytics.Param.ITEMS, arrayOf(itemJeggingsWishlist)) }
Java
Bundle itemJeggingsWishlist = new Bundle(itemJeggings); itemJeggingsWishlist.putLong(FirebaseAnalytics.Param.QUANTITY, 2); Bundle addToWishlistParams = new Bundle(); addToWishlistParams.putString(FirebaseAnalytics.Param.CURRENCY, "USD"); addToWishlistParams.putDouble(FirebaseAnalytics.Param.VALUE, 2 * 9.99); addToWishlistParams.putParcelableArray(FirebaseAnalytics.Param.ITEMS, new Parcelable[]{itemJeggingsWishlist}); mFirebaseAnalytics.logEvent(FirebaseAnalytics.Event.ADD_TO_WISHLIST, addToWishlistParams);
API modulaire Web
import { getAnalytics, logEvent } from "firebase/analytics"; // Specify order quantity const item_jeggings_quantity = { ...item_jeggings, quantity: 2 }; // Prepare ecommerce bundle const params4 = { currency: 'USD', value: 19.98, items: [item_jeggings_quantity] }; // Log event when a product is added to a wishlist const analytics = getAnalytics(); logEvent(analytics, 'add_to_wishlist', params4); // Log event when a product is added to the cart logEvent(analytics, 'add_to_cart', params4);
API avec espace de noms Web
// Specify order quantity const item_jeggings_quantity = { ...item_jeggings, quantity: 2 }; // Prepare ecommerce bundle const params4 = { currency: 'USD', value: 19.98, items: [item_jeggings_quantity] }; // Log event when a product is added to a wishlist firebase.analytics().logEvent(firebase.analytics.EventName.ADD_TO_WISHLIST, params4); // Log event when a product is added to the cart firebase.analytics().logEvent(firebase.analytics.EventName.ADD_TO_CART, params4);
Dart
final jeggingsWithQuantity = AnalyticsEventItem(
itemId: jeggings.itemId,
itemName: jeggings.itemName,
itemCategory: jeggings.itemCategory,
itemVariant: jeggings.itemVariant,
itemBrand: jeggings.itemBrand,
price: jeggings.price,
quantity: 2,
);
await FirebaseAnalytics.instance.logAddToWishlist(
currency: 'USD',
value: 19.98,
items: [jeggingsWithQuantity],
);
await FirebaseAnalytics.instance.logAddToCart(
currency: 'USD',
value: 19.98,
items: [jeggingsWithQuantity],
);
Lorsqu'un utilisateur consulte ensuite le panier, enregistrez l'événement view_cart
avec tous items
du panier.
Rapide
// Specify order quantity jeggings[AnalyticsParameterQuantity] = 2 boots[AnalyticsParameterQuantity] = 1 // Prepare order parameters var orderParameters: [String: Any] = [ AnalyticsParameterCurrency: "USD", AnalyticsParameterValue: 44.97 ] // Add items array orderParameters[AnalyticsParameterItems] = [jeggings, boots] // Log event when cart is viewed Analytics.logEvent(AnalyticsEventViewCart, parameters: orderParameters)
Objectif c
// Specify order quantity jeggings[kFIRParameterQuantity] = @2; boots[kFIRParameterQuantity] = @1; // Prepare order parameters NSMutableDictionary *orderParameters = [@{ kFIRParameterCurrency: @"USD", kFIRParameterValue: @44.97 } mutableCopy]; // Add items array orderParameters[kFIRParameterItems] = @[jeggings, boots]; // Log event when cart is viewed [FIRAnalytics logEventWithName:kFIREventViewCart parameters:orderParameters];
Kotlin+KTX
val itemJeggingsCart = Bundle(itemJeggings).apply { putLong(FirebaseAnalytics.Param.QUANTITY, 2) } val itemBootsCart = Bundle(itemBoots).apply { putLong(FirebaseAnalytics.Param.QUANTITY, 1) } firebaseAnalytics.logEvent(FirebaseAnalytics.Event.VIEW_CART) { param(FirebaseAnalytics.Param.CURRENCY, "USD") param(FirebaseAnalytics.Param.VALUE, 2 * 9.99 + 1 * 24.99) param(FirebaseAnalytics.Param.ITEMS, arrayOf(itemJeggingsCart, itemBootsCart)) }
Java
Bundle itemJeggingsCart = new Bundle(itemJeggings); itemJeggingsCart.putLong(FirebaseAnalytics.Param.QUANTITY, 2); Bundle itemBootsCart = new Bundle(itemBoots); itemBootsCart.putLong(FirebaseAnalytics.Param.QUANTITY, 1); Bundle viewCartParams = new Bundle(); viewCartParams.putString(FirebaseAnalytics.Param.CURRENCY, "USD"); viewCartParams.putDouble(FirebaseAnalytics.Param.VALUE, (2 * 9.99) + (1 * 24.99)); viewCartParams.putParcelableArray(FirebaseAnalytics.Param.ITEMS, new Parcelable[]{itemJeggingsCart, itemBootsCart}); mFirebaseAnalytics.logEvent(FirebaseAnalytics.Event.VIEW_CART, viewCartParams);
API modulaire Web
import { getAnalytics, logEvent } from "firebase/analytics"; // Specify order quantity const item_jeggings_quantity = { ...item_jeggings, quantity: 2 }; const item_boots_quantity = { ...item_boots, quantity: 1 }; // Prepare ecommerce params const params5 = { currency: 'USD', value: 44.97, items: [item_jeggings_quantity, item_boots_quantity] }; // Log event when the cart is viewed const analytics = getAnalytics(); logEvent(analytics, 'view_cart', params5);
API avec espace de noms Web
// Specify order quantity const item_jeggings_quantity = { ...item_jeggings, quantity: 2 }; const item_boots_quantity = { ...item_boots, quantity: 1 }; // Prepare ecommerce params const params5 = { currency: 'USD', value: 44.97, items: [item_jeggings_quantity, item_boots_quantity] }; // Log event when the cart is viewed firebase.analytics().logEvent(firebase.analytics.EventName.VIEW_CART, params5);
Dart
await FirebaseAnalytics.instance.logViewCart(
currency: 'USD',
value: 19.98,
items: [jeggingsWithQuantity],
);
Pour mesurer le moment où un utilisateur supprime un produit d'un panier, enregistrez l'événement remove_from_cart
.
Rapide
// Specify removal quantity boots[AnalyticsParameterQuantity] = 1 // Prepare params var removeParams: [String: Any] = [ AnalyticsParameterCurrency: "USD", AnalyticsParameterValue: 24.99 ] // Add items removeParams[AnalyticsParameterItems] = [boots] // Log removal event Analytics.logEvent(AnalyticsEventRemoveFromCart, parameters: removeParams)
Objectif c
// Specify removal quantity boots[kFIRParameterQuantity] = @1; // Prepare params NSMutableDictionary *removeParams = [@{ kFIRParameterCurrency: @"USD", kFIRParameterValue: @24.99 } mutableCopy]; // Add items removeParams[kFIRParameterItems] = @[boots]; // Log removal event [FIRAnalytics logEventWithName:kFIREventRemoveFromCart parameters:removeParams];
Kotlin+KTX
firebaseAnalytics.logEvent(FirebaseAnalytics.Event.REMOVE_FROM_CART) { param(FirebaseAnalytics.Param.CURRENCY, "USD") param(FirebaseAnalytics.Param.VALUE, 1 * 24.99) param(FirebaseAnalytics.Param.ITEMS, arrayOf(itemBootsCart)) }
Java
Bundle removeCartParams = new Bundle(); removeCartParams.putString(FirebaseAnalytics.Param.CURRENCY, "USD"); removeCartParams.putDouble(FirebaseAnalytics.Param.VALUE, (1 * 24.99)); removeCartParams.putParcelableArray(FirebaseAnalytics.Param.ITEMS, new Parcelable[]{itemBootsCart}); mFirebaseAnalytics.logEvent(FirebaseAnalytics.Event.REMOVE_FROM_CART, removeCartParams);
API modulaire Web
import { getAnalytics, logEvent } from "firebase/analytics"; // Prepare ecommerce params const params6 = { currency: 'USD', value: 24.99, items: [item_jeggings] }; // Log event const analytics = getAnalytics(); logEvent(analytics, 'remove_from_cart', params6);
API avec espace de noms Web
// Prepare ecommerce params const params6 = { currency: 'USD', value: 24.99, items: [item_jeggings] }; // Log event firebase.analytics().logEvent(firebase.analytics.EventName.REMOVE_FROM_CART, params6);
Dart
final jeggingsWithQuantity = AnalyticsEventItem(
itemId: jeggings.itemId,
itemName: jeggings.itemName,
itemCategory: jeggings.itemCategory,
itemVariant: jeggings.itemVariant,
itemBrand: jeggings.itemBrand,
price: jeggings.price,
quantity: 1,
);
await FirebaseAnalytics.instance.logRemoveFromCart(
currency: 'USD',
value: 9.99,
items: [jeggingsWithQuantity],
);
Lancer le processus de paiement
Mesurez la première étape d'un processus de paiement en enregistrant un événement begin_checkout
avec un ou plusieurs items
définis avec les champs pertinents. Un coupon peut également être ajouté à ce stade à l'ensemble de la commande en l'ajoutant à l'événement ou appliqué à un article particulier en l'ajoutant à des éléments spécifiques du tableau items
.
Rapide
// Prepare checkout params var checkoutParams: [String: Any] = [ AnalyticsParameterCurrency: "USD", AnalyticsParameterValue: 14.98, AnalyticsParameterCoupon: "SUMMER_FUN" ]; // Add items checkoutParams[AnalyticsParameterItems] = [jeggings] // Log checkout event Analytics.logEvent(AnalyticsEventBeginCheckout, parameters: checkoutParams)
Objectif c
// Prepare checkout params NSMutableDictionary *checkoutParams = [@{ kFIRParameterCurrency: @"USD", kFIRParameterValue: @14.98, kFIRParameterCoupon: @"SUMMER_FUN" } mutableCopy]; // Add items checkoutParams[kFIRParameterItems] = @[jeggings]; // Log checkout event [FIRAnalytics logEventWithName:kFIREventBeginCheckout parameters:checkoutParams];
Kotlin+KTX
firebaseAnalytics.logEvent(FirebaseAnalytics.Event.BEGIN_CHECKOUT) { param(FirebaseAnalytics.Param.CURRENCY, "USD") param(FirebaseAnalytics.Param.VALUE, 14.98) param(FirebaseAnalytics.Param.COUPON, "SUMMER_FUN") param(FirebaseAnalytics.Param.ITEMS, arrayOf(itemJeggingsCart)) }
Java
Bundle beginCheckoutParams = new Bundle(); beginCheckoutParams.putString(FirebaseAnalytics.Param.CURRENCY, "USD"); beginCheckoutParams.putDouble(FirebaseAnalytics.Param.VALUE, 14.98); beginCheckoutParams.putString(FirebaseAnalytics.Param.COUPON, "SUMMER_FUN"); beginCheckoutParams.putParcelableArray(FirebaseAnalytics.Param.ITEMS, new Parcelable[]{itemJeggingsCart}); mFirebaseAnalytics.logEvent(FirebaseAnalytics.Event.BEGIN_CHECKOUT, beginCheckoutParams);
API modulaire Web
import { getAnalytics, logEvent } from "firebase/analytics"; // Prepare ecommerce params const params7 = { currency: 'USD', value: 14.98, // Total Revenue coupon: 'SUMMER_FUN', items: [item_jeggings] }; // Log event const analytics = getAnalytics(); logEvent(analytics, 'begin_checkout', params7);
API avec espace de noms Web
// Prepare ecommerce params const params7 = { currency: 'USD', value: 14.98, // Total Revenue coupon: 'SUMMER_FUN', items: [item_jeggings] }; // Log event firebase.analytics().logEvent(firebase.analytics.EventName.BEGIN_CHECKOUT, params7);
Dart
await FirebaseAnalytics.instance.logBeginCheckout(
currency: 'USD',
value: 15.98, // Discount applied.
coupon: "SUMMER_FUN",
items: [jeggingsWithQuantity],
);
Lorsqu'un utilisateur passe à l'étape suivante du processus de paiement et ajoute des informations d'expédition, enregistrez un événement add_shipping_info
. Utilisez le paramètre shipping_tier
pour spécifier l'option de livraison de l'utilisateur, telle que "Ground", "Air" ou "Next-day".
Rapide
// Prepare shipping params var shippingParams: [String: Any] = [ AnalyticsParameterCurrency: "USD", AnalyticsParameterValue: 14.98, AnalyticsParameterCoupon: "SUMMER_FUN", AnalyticsParameterShippingTier: "Ground" ] // Add items shippingParams[AnalyticsParameterItems] = [jeggings] // Log added shipping info event Analytics.logEvent(AnalyticsEventAddShippingInfo, parameters: shippingParams)
Objectif c
// Prepare shipping params NSMutableDictionary *shippingParams = [@{ kFIRParameterCurrency: @"USD", kFIRParameterValue: @14.98, kFIRParameterCoupon: @"SUMMER_FUN", kFIRParameterShippingTier: @"Ground" } mutableCopy]; // Add items shippingParams[kFIRParameterItems] = @[jeggings]; // Log added shipping info event [FIRAnalytics logEventWithName:kFIREventAddShippingInfo parameters:shippingParams];
Kotlin+KTX
firebaseAnalytics.logEvent(FirebaseAnalytics.Event.ADD_SHIPPING_INFO) { param(FirebaseAnalytics.Param.CURRENCY, "USD") param(FirebaseAnalytics.Param.VALUE, 14.98) param(FirebaseAnalytics.Param.COUPON, "SUMMER_FUN") param(FirebaseAnalytics.Param.SHIPPING_TIER, "Ground") param(FirebaseAnalytics.Param.ITEMS, arrayOf(itemJeggingsCart)) }
Java
Bundle addShippingParams = new Bundle(); addShippingParams.putString(FirebaseAnalytics.Param.CURRENCY, "USD"); addShippingParams.putDouble(FirebaseAnalytics.Param.VALUE, 14.98); addShippingParams.putString(FirebaseAnalytics.Param.COUPON, "SUMMER_FUN"); addShippingParams.putString(FirebaseAnalytics.Param.SHIPPING_TIER, "Ground"); addShippingParams.putParcelableArray(FirebaseAnalytics.Param.ITEMS, new Parcelable[]{itemJeggingsCart}); mFirebaseAnalytics.logEvent(FirebaseAnalytics.Event.ADD_SHIPPING_INFO, addShippingParams);
API modulaire Web
import { getAnalytics, logEvent } from "firebase/analytics"; // Prepare ecommerce params const params8 = { currency: 'USD', value: 14.98, // Total Revenue coupon: 'SUMMER_FUN', shipping_tier: 'Ground', items: [item_jeggings] }; // Log event const analytics = getAnalytics(); logEvent(analytics, 'add_shipping_info', params8);
API avec espace de noms Web
// Prepare ecommerce params const params8 = { currency: 'USD', value: 14.98, // Total Revenue coupon: 'SUMMER_FUN', shipping_tier: 'Ground', items: [item_jeggings] }; // Log event firebase.analytics().logEvent(firebase.analytics.EventName.ADD_SHIPPING_INFO, params8);
Dart
await FirebaseAnalytics.instance.logAddShippingInfo(
currency: 'USD',
value: 15.98,
coupon: "SUMMER_FUN",
shippingTier: "Ground",
items: [jeggingsWithQuantity],
);
Enregistrez add_payment_info
lorsqu'un utilisateur soumet ses informations de paiement. Le cas échéant, incluez payment_type
avec cet événement pour le mode de paiement choisi.
Rapide
// Prepare payment params var paymentParams: [String: Any] = [ AnalyticsParameterCurrency: "USD", AnalyticsParameterValue: 14.98, AnalyticsParameterCoupon: "SUMMER_FUN", AnalyticsParameterPaymentType: "Visa" ] // Add items paymentParams[AnalyticsParameterItems] = [jeggings] // Log added payment info event Analytics.logEvent(AnalyticsEventAddPaymentInfo, parameters: paymentParams)
Objectif c
// Prepare payment params NSMutableDictionary *paymentParams = [@{ kFIRParameterCurrency: @"USD", kFIRParameterValue: @14.98, kFIRParameterCoupon: @"SUMMER_FUN", kFIRParameterPaymentType: @"Visa" } mutableCopy]; // Add items paymentParams[kFIRParameterItems] = @[jeggings]; // Log added payment info event [FIRAnalytics logEventWithName:kFIREventAddPaymentInfo parameters:paymentParams];
Kotlin+KTX
firebaseAnalytics.logEvent(FirebaseAnalytics.Event.ADD_PAYMENT_INFO) { param(FirebaseAnalytics.Param.CURRENCY, "USD") param(FirebaseAnalytics.Param.VALUE, 14.98) param(FirebaseAnalytics.Param.COUPON, "SUMMER_FUN") param(FirebaseAnalytics.Param.PAYMENT_TYPE, "Visa") param(FirebaseAnalytics.Param.ITEMS, arrayOf(itemJeggingsCart)) }
Java
Bundle addPaymentParams = new Bundle(); addPaymentParams.putString(FirebaseAnalytics.Param.CURRENCY, "USD"); addPaymentParams.putDouble(FirebaseAnalytics.Param.VALUE, 14.98); addPaymentParams.putString(FirebaseAnalytics.Param.COUPON, "SUMMER_FUN"); addPaymentParams.putString(FirebaseAnalytics.Param.PAYMENT_TYPE, "Visa"); addPaymentParams.putParcelableArray(FirebaseAnalytics.Param.ITEMS, new Parcelable[]{itemJeggingsCart}); mFirebaseAnalytics.logEvent(FirebaseAnalytics.Event.ADD_PAYMENT_INFO, addPaymentParams);
API modulaire Web
import { getAnalytics, logEvent } from "firebase/analytics"; // Prepare ecommerce params const params9 = { currency: 'USD', value: 14.98, // Total Revenue coupon: 'SUMMER_FUN', payment_type: 'Visa', items: [item_jeggings] }; // Log event const analytics = getAnalytics(); logEvent(analytics, 'add_payment_info', params9);
API avec espace de noms Web
// Prepare ecommerce params const params9 = { currency: 'USD', value: 14.98, // Total Revenue coupon: 'SUMMER_FUN', payment_type: 'Visa', items: [item_jeggings] }; // Log event firebase.analytics().logEvent(firebase.analytics.EventName.ADD_PAYMENT_INFO, params9);
Dart
await FirebaseAnalytics.instance.logAddPaymentInfo(
currency: 'USD',
value: 15.98,
coupon: "SUMMER_FUN",
paymentType: "Visa",
items: [jeggingsWithQuantity],
);
Effectuer un achat ou émettre un remboursement
Mesurez un achat en enregistrant un événement purchase
avec un ou plusieurs items
définis avec les champs appropriés.
Rapide
// Prepare purchase params var purchaseParams: [String: Any] = [ AnalyticsParameterTransactionID: "T12345", AnalyticsParameterAffiliation: "Google Store", AnalyticsParameterCurrency: "USD", AnalyticsParameterValue: 14.98, AnalyticsParameterTax: 2.58, AnalyticsParameterShipping: 5.34, AnalyticsParameterCoupon: "SUMMER_FUN" ] // Add items purchaseParams[AnalyticsParameterItems] = [jeggings] // Log purchase event Analytics.logEvent(AnalyticsEventPurchase, parameters: purchaseParams)
Objectif c
// Prepare purchase params NSMutableDictionary *purchaseParams = [@{ kFIRParameterTransactionID: @"T12345", kFIRParameterAffiliation: @"Google Store", kFIRParameterCurrency: @"USD", kFIRParameterValue: @14.98, kFIRParameterTax: @2.58, kFIRParameterShipping: @5.34, kFIRParameterCoupon: @"SUMMER_FUN" } mutableCopy]; // Add items purchaseParams[kFIRParameterItems] = @[jeggings]; // Log purchase event [FIRAnalytics logEventWithName:kFIREventPurchase parameters:purchaseParams];
Kotlin+KTX
firebaseAnalytics.logEvent(FirebaseAnalytics.Event.PURCHASE) { param(FirebaseAnalytics.Param.TRANSACTION_ID, "T12345") param(FirebaseAnalytics.Param.AFFILIATION, "Google Store") param(FirebaseAnalytics.Param.CURRENCY, "USD") param(FirebaseAnalytics.Param.VALUE, 14.98) param(FirebaseAnalytics.Param.TAX, 2.58) param(FirebaseAnalytics.Param.SHIPPING, 5.34) param(FirebaseAnalytics.Param.COUPON, "SUMMER_FUN") param(FirebaseAnalytics.Param.ITEMS, arrayOf(itemJeggingsCart)) }
Java
Bundle purchaseParams = new Bundle(); purchaseParams.putString(FirebaseAnalytics.Param.TRANSACTION_ID, "T12345"); purchaseParams.putString(FirebaseAnalytics.Param.AFFILIATION, "Google Store"); purchaseParams.putString(FirebaseAnalytics.Param.CURRENCY, "USD"); purchaseParams.putDouble(FirebaseAnalytics.Param.VALUE, 14.98); purchaseParams.putDouble(FirebaseAnalytics.Param.TAX, 2.58); purchaseParams.putDouble(FirebaseAnalytics.Param.SHIPPING, 5.34); purchaseParams.putString(FirebaseAnalytics.Param.COUPON, "SUMMER_FUN"); purchaseParams.putParcelableArray(FirebaseAnalytics.Param.ITEMS, new Parcelable[]{itemJeggingsCart}); mFirebaseAnalytics.logEvent(FirebaseAnalytics.Event.PURCHASE, purchaseParams);
API modulaire Web
import { getAnalytics, logEvent } from "firebase/analytics"; // Prepare ecommerce bundle const params10 = { transaction_id: 'T12345', affiliation: 'Google Store', currency: 'USD', value: 14.98, // Total Revenue tax: 2.85, shipping: 5.34, coupon: 'SUMMER_FUN', items: [item_jeggings] }; // Log event const analytics = getAnalytics(); logEvent(analytics, 'purchase', params10);
API avec espace de noms Web
// Prepare ecommerce bundle const params10 = { transaction_id: 'T12345', affiliation: 'Google Store', currency: 'USD', value: 14.98, // Total Revenue tax: 2.85, shipping: 5.34, coupon: 'SUMMER_FUN', items: [item_jeggings] }; // Log event firebase.analytics().logEvent(firebase.analytics.EventName.PURCHASE, params10);
Dart
await FirebaseAnalytics.instance.logPurchase(
transactionId: "12345",
affiliation: "Google Store",
currency: 'USD',
value: 15.98,
shipping: 2.00,
tax: 1.66,
coupon: "SUMMER_FUN",
items: [jeggingsWithQuantity],
);
Mesurez les remboursements en enregistrant un événement refund
avec le transaction_id
pertinent spécifié et éventuellement un ou plusieurs items
définis avec item_id
quantity
. Nous vous recommandons d'inclure des informations sur l'article dans votre événement refund
pour afficher les statistiques de remboursement au niveau de l'article dans Analytics.
Rapide
// Prepare refund params var refundParams: [String: Any] = [ AnalyticsParameterTransactionID: "T12345", AnalyticsParameterCurrency: "USD", AnalyticsParameterValue: 9.99, ] // (Optional) for partial refunds, define the item ID and quantity of refunded items let refundedProduct: [String: Any] = [ AnalyticsParameterItemID: "SKU_123", AnalyticsParameterQuantity: 1, ]; // Add items refundParams[AnalyticsParameterItems] = [refundedProduct] // Log refund event Analytics.logEvent(AnalyticsEventRefund, parameters: refundParams)
Objectif c
// Prepare refund params NSMutableDictionary *refundParams = [@{ kFIRParameterTransactionID: @"T12345", kFIRParameterCurrency: @"USD", kFIRParameterValue: @9.99, } mutableCopy]; // (Optional) for partial refunds, define the item ID and quantity of refunded items NSDictionary *refundedProduct = @{ kFIRParameterItemID: @"SKU_123", kFIRParameterQuantity: @1, }; // Add items refundParams[kFIRParameterItems] = @[refundedProduct]; // Log refund event [FIRAnalytics logEventWithName:kFIREventRefund parameters:refundParams];
Kotlin+KTX
firebaseAnalytics.logEvent(FirebaseAnalytics.Event.REFUND) { param(FirebaseAnalytics.Param.TRANSACTION_ID, "T12345") param(FirebaseAnalytics.Param.AFFILIATION, "Google Store") param(FirebaseAnalytics.Param.CURRENCY, "USD") param(FirebaseAnalytics.Param.VALUE, 9.99) // (Optional) for partial refunds, define the item ID and quantity of refunded items param(FirebaseAnalytics.Param.ITEM_ID, "SKU_123") param(FirebaseAnalytics.Param.QUANTITY, 1) param(FirebaseAnalytics.Param.ITEMS, arrayOf(itemJeggings)) }
Java
Bundle refundParams = new Bundle(); refundParams.putString(FirebaseAnalytics.Param.TRANSACTION_ID, "T12345"); refundParams.putString(FirebaseAnalytics.Param.AFFILIATION, "Google Store"); refundParams.putString(FirebaseAnalytics.Param.CURRENCY, "USD"); refundParams.putDouble(FirebaseAnalytics.Param.VALUE, 9.99); // (Optional) for partial refunds, define the item ID and quantity of refunded items refundParams.putString(FirebaseAnalytics.Param.ITEM_ID, "SKU_123"); refundParams.putLong(FirebaseAnalytics.Param.QUANTITY, 1); refundParams.putParcelableArray(FirebaseAnalytics.Param.ITEMS, new Parcelable[]{itemJeggings}); mFirebaseAnalytics.logEvent(FirebaseAnalytics.Event.REFUND, refundParams);
API modulaire Web
import { getAnalytics, logEvent } from "firebase/analytics"; // Prepare ecommerce params const params11 = { transaction_id: 'T12345', // Required affiliation: 'Google Store', currency: 'USD', value: 9.99, items: [] }; // (Optional) For partial refunds, define the item_id and quantity of refunded items const refundedProduct = { item_id: 'SKU_123', // Required quantity: 1 // Required }; params11.items.push(refundedProduct); // Log event const analytics = getAnalytics(); logEvent(analytics, 'refund', params11);
API avec espace de noms Web
// Prepare ecommerce params const params11 = { transaction_id: 'T12345', // Required affiliation: 'Google Store', currency: 'USD', value: 9.99, items: [] }; // (Optional) For partial refunds, define the item_id and quantity of refunded items const refundedProduct = { item_id: 'SKU_123', // Required quantity: 1 // Required }; params11.items.push(refundedProduct); // Log event firebase.analytics().logEvent(firebase.analytics.EventName.REFUND, params11);
Dart
await FirebaseAnalytics.instance.logRefund(
transactionId: "12345",
affiliation: "Google Store",
currency: 'USD',
value: 15.98,
items: [jeggingsWithQuantity],
);
Appliquer des promotions
Le commerce électronique inclut la prise en charge de la mesure des impressions et des clics sur les promotions internes, telles que les bannières affichées pour promouvoir une vente.
Les impressions de promotion sont généralement mesurées avec l'affichage initial de l'écran en enregistrant l'événement view_promotion
avec un paramètre items
pour spécifier le produit promu. Pour indiquer qu'un utilisateur a cliqué sur une promotion, enregistrez un événement select_promotion
avec ce produit comme paramètre item
.
Rapide
// Prepare promotion parameters var promoParams: [String: Any] = [ AnalyticsParameterPromotionID: "T12345", AnalyticsParameterPromotionName:"Summer Sale", AnalyticsParameterCreativeName: "summer2020_promo.jpg", AnalyticsParameterCreativeSlot: "featured_app_1", AnalyticsParameterLocationID: "HERO_BANNER", ] // Add items promoParams[AnalyticsParameterItems] = [jeggings] // Log event when promotion is displayed Analytics.logEvent(AnalyticsEventViewPromotion, parameters: promoParams) // Log event when promotion is selected Analytics.logEvent(AnalyticsEventSelectPromotion, parameters: promoParams)
Objectif c
// Prepare promotion parameters NSMutableDictionary *promoParams = [@{ kFIRParameterPromotionID: @"T12345", kFIRParameterPromotionName: @"Summer Sale", kFIRParameterCreativeName: @"summer2020_promo.jpg", kFIRParameterCreativeSlot: @"featured_app_1", kFIRParameterLocationID: @"HERO_BANNER", } mutableCopy]; // Add items promoParams[kFIRParameterItems] = @[jeggings]; // Log event when promotion is displayed [FIRAnalytics logEventWithName:kFIREventViewPromotion parameters:promoParams]; // Log event when promotion is selected [FIRAnalytics logEventWithName:kFIREventSelectPromotion parameters:promoParams];
Kotlin+KTX
val promoParams = Bundle().apply { putString(FirebaseAnalytics.Param.PROMOTION_ID, "SUMMER_FUN") putString(FirebaseAnalytics.Param.PROMOTION_NAME, "Summer Sale") putString(FirebaseAnalytics.Param.CREATIVE_NAME, "summer2020_promo.jpg") putString(FirebaseAnalytics.Param.CREATIVE_SLOT, "featured_app_1") putString(FirebaseAnalytics.Param.LOCATION_ID, "HERO_BANNER") putParcelableArray(FirebaseAnalytics.Param.ITEMS, arrayOf<Parcelable>(itemJeggings)) } // Promotion displayed firebaseAnalytics.logEvent(FirebaseAnalytics.Event.VIEW_PROMOTION, promoParams) // Promotion selected firebaseAnalytics.logEvent(FirebaseAnalytics.Event.SELECT_PROMOTION, promoParams)
Java
Bundle promoParams = new Bundle(); promoParams.putString(FirebaseAnalytics.Param.PROMOTION_ID, "SUMMER_FUN"); promoParams.putString(FirebaseAnalytics.Param.PROMOTION_NAME, "Summer Sale"); promoParams.putString(FirebaseAnalytics.Param.CREATIVE_NAME, "summer2020_promo.jpg"); promoParams.putString(FirebaseAnalytics.Param.CREATIVE_SLOT, "featured_app_1"); promoParams.putString(FirebaseAnalytics.Param.LOCATION_ID, "HERO_BANNER"); promoParams.putParcelableArray(FirebaseAnalytics.Param.ITEMS, new Parcelable[]{itemJeggings}); // Promotion displayed mFirebaseAnalytics.logEvent(FirebaseAnalytics.Event.VIEW_PROMOTION, promoParams); // Promotion selected mFirebaseAnalytics.logEvent(FirebaseAnalytics.Event.SELECT_PROMOTION, promoParams);
API modulaire Web
import { getAnalytics, logEvent } from "firebase/analytics"; // Prepare ecommerce params const params12 = { promotion_id: 'ABC123', promotion_name: 'Summer Sale', creative_name: 'summer2020_promo.jpg', creative_slot: 'featured_app_1', location_id: 'HERO_BANNER', items: [item_jeggings] }; // Log event when a promotion is displayed const analytics = getAnalytics(); logEvent(analytics, 'view_promotion', params12); // Log event when a promotion is selected logEvent(analytics, 'select_promotion', params12);
API avec espace de noms Web
// Prepare ecommerce params const params12 = { promotion_id: 'ABC123', promotion_name: 'Summer Sale', creative_name: 'summer2020_promo.jpg', creative_slot: 'featured_app_1', location_id: 'HERO_BANNER', items: [item_jeggings] }; // Log event when a promotion is displayed firebase.analytics().logEvent(firebase.analytics.EventName.VIEW_PROMOTION, params12); // Log event when a promotion is selected firebase.analytics().logEvent(firebase.analytics.EventName.SELECT_PROMOTION, params12);
Dart
await FirebaseAnalytics.instance.logViewPromotion(
promotionId: "SUMMER_FUN",
promotionName: "Summer Sale",
creativeName: "summer2020_promo.jpg",
creativeSlot: "featured_app_1",
locationId: "HERO_BANNER",
);
await FirebaseAnalytics.instance.logSelectPromotion(
promotionId: "SUMMER_FUN",
promotionName: "Summer Sale",
creativeName: "summer2020_promo.jpg",
creativeSlot: "featured_app_1",
locationId: "HERO_BANNER",
);
Envoyer des paramètres personnalisés au niveau de l'élément
Un paramètre personnalisé au niveau de l'article est un paramètre qui ne fait pas partie des paramètres que Google inclut dans la liste des paramètres obligatoires ou facultatifs pour un article de commerce électronique. Le paramètre personnalisé vous permet de collecter des informations sur un élément utiles à votre entreprise spécifique.
Depuis votre application, vous pouvez envoyer jusqu'à 27 paramètres personnalisés au niveau de l'élément dans le tableau d'éléments, parmi lesquels vous pouvez configurer 10 dimensions personnalisées au niveau de l'élément pour les propriétés standard et 25 pour les propriétés Analytics 360. Cela vous donne la possibilité de choisir parmi un plus grand nombre de paramètres sans avoir à re-étiqueter votre application.
Rapide
// A pair of jeggings
var jeggings: [String: Any] = [
AnalyticsParameterItemID: "SKU_123",
AnalyticsParameterItemName: "jeggings",
AnalyticsParameterItemCategory: "pants",
AnalyticsParameterItemVariant: "black",
AnalyticsParameterItemBrand: "Google",
AnalyticsParameterPrice: 9.99,
AnalyticsParameterItemColor: "blue", // The item-scoped custom parameter
]
Objectif c
// A pair of jeggings
NSMutableDictionary *jeggings = [@{
kFIRParameterItemID: @"SKU_123",
kFIRParameterItemName: @"jeggings",
kFIRParameterItemCategory: @"pants",
kFIRParameterItemVariant: @"black",
kFIRParameterItemBrand: @"Google",
kFIRParameterPrice: @9.99,
kFIRParameterItemColor: @"blue", // The item-scoped custom parameter
} mutableCopy];
Kotlin+KTX
val itemJeggings = Bundle().apply {
putString(FirebaseAnalytics.Param.ITEM_ID, "SKU_123")
putString(FirebaseAnalytics.Param.ITEM_NAME, "jeggings")
putString(FirebaseAnalytics.Param.ITEM_CATEGORY, "pants")
putString(FirebaseAnalytics.Param.ITEM_VARIANT, "black")
putString(FirebaseAnalytics.Param.ITEM_BRAND, "Google")
putDouble(FirebaseAnalytics.Param.PRICE, 9.99)
putString(FirebaseAnalytics.Param.ITEM_COLOR, "blue") // The item-scoped custom parameter
}
Java
Bundle itemJeggings = new Bundle();
itemJeggings.putString(FirebaseAnalytics.Param.ITEM_ID, "SKU_123");
itemJeggings.putString(FirebaseAnalytics.Param.ITEM_NAME, "jeggings");
itemJeggings.putString(FirebaseAnalytics.Param.ITEM_CATEGORY, "pants");
itemJeggings.putString(FirebaseAnalytics.Param.ITEM_VARIANT, "black");
itemJeggings.putString(FirebaseAnalytics.Param.ITEM_BRAND, "Google");
itemJeggings.putDouble(FirebaseAnalytics.Param.PRICE, 9.99);
itemJeggings.putDouble(FirebaseAnalytics.Param.ITEM_COLOR, 9.99); // The item-scoped custom parameter
API modulaire Web
// A pair of jeggings
const item_jeggings = {
item_id: 'SKU_123',
item_name: 'jeggings',
item_category: 'pants',
item_variant: 'black',
item_brand: 'Google',
price: 9.99,
item_color: 'blue' // The item-scoped custom parameter
};
API avec espace de noms Web
// A pair of jeggings
const item_jeggings = {
item_id: 'SKU_123',
item_name: 'jeggings',
item_category: 'pants',
item_variant: 'black',
item_brand: 'Google',
price: 9.99,
item_color: 'blue' // The item-scoped custom parameter
};
Dart
// A pair of jeggings
final jeggings = AnalyticsEventItem(
itemId: "SKU_123",
itemName: "jeggings",
itemCategory: "pants",
itemVariant: "black",
itemBrand: "Google",
price: 9.99,
itemColor: "blue", // The item-scoped custom parameter
);