Analytics Events

Predefined event names.

Summary

An Event is an important occurrence in your app that you want to measure. You can report up to 500 different types of Events per app and you can associate up to 25 unique parameters with each Event type. Some common events are suggested below, but you may also choose to specify custom Event types that are associated with your specific app. Each event type is identified by a unique name. Event names can be up to 40 characters long, may only contain alphanumeric characters and underscores ("_"), and must start with an alphabetic character. The "firebase_", "google_", and "ga_" prefixes are reserved and should not be used.

Variables
kEventAdImpression = "ad_impression"
const char *const
Ad Impression event.
kEventAddPaymentInfo = "add_payment_info"
const char *const
Add Payment Info event.
kEventAddShippingInfo = "add_shipping_info"
const char *const
Add Shipping Info event.
kEventAddToCart = "add_to_cart"
const char *const
E-Commerce Add To Cart event.
kEventAddToWishlist = "add_to_wishlist"
const char *const
E-Commerce Add To Wishlist event.
kEventAppOpen = "app_open"
const char *const
App Open event.
kEventBeginCheckout = "begin_checkout"
const char *const
E-Commerce Begin Checkout event.
kEventCampaignDetails = "campaign_details"
const char *const
Campaign Detail event.
kEventEarnVirtualCurrency = "earn_virtual_currency"
const char *const
Earn Virtual Currency event.
kEventGenerateLead = "generate_lead"
const char *const
Generate Lead event.
kEventJoinGroup = "join_group"
const char *const
Join Group event.
kEventLevelEnd = "level_end"
const char *const
Level End event.
kEventLevelStart = "level_start"
const char *const
Level Start event.
kEventLevelUp = "level_up"
const char *const
Level Up event.
kEventLogin = "login"
const char *const
Login event.
kEventPostScore = "post_score"
const char *const
Post Score event.
kEventPurchase = "purchase"
const char *const
E-Commerce Purchase event.
kEventRefund = "refund"
const char *const
E-Commerce Refund event.
kEventRemoveFromCart = "remove_from_cart"
const char *const
E-Commerce Remove from Cart event.
kEventScreenView = "screen_view"
const char *const
Screen View event.
kEventSearch = "search"
const char *const
Search event.
kEventSelectContent = "select_content"
const char *const
Select Content event.
kEventSelectItem = "select_item"
const char *const
Select Item event.
kEventSelectPromotion = "select_promotion"
const char *const
Select promotion event.
kEventShare = "share"
const char *const
Share event.
kEventSignUp = "sign_up"
const char *const
Sign Up event.
kEventSpendVirtualCurrency = "spend_virtual_currency"
const char *const
Spend Virtual Currency event.
kEventTutorialBegin = "tutorial_begin"
const char *const
Tutorial Begin event.
kEventTutorialComplete = "tutorial_complete"
const char *const
Tutorial End event.
kEventUnlockAchievement = "unlock_achievement"
const char *const
Unlock Achievement event.
kEventViewCart = "view_cart"
const char *const
E-commerce View Cart event.
kEventViewItem = "view_item"
const char *const
View Item event.
kEventViewItemList = "view_item_list"
const char *const
View Item List event.
kEventViewPromotion = "view_promotion"
const char *const
View Promotion event.
kEventViewSearchResults = "view_search_results"
const char *const
View Search Results event.

Variables

kEventAdImpression

const char *const kEventAdImpression =
    "ad_impression"

Ad Impression event.

This event signifies when a user sees an ad impression. Note: If you supply the AnalyticsParameterValue parameter, you must also supply the AnalyticsParameterCurrency parameter so that revenue metrics can be computed accurately. Params:

  • AnalyticsParameterAdPlatform (String) (optional)
  • AnalyticsParameterAdFormat (String) (optional)
  • AnalyticsParameterAdSource (String) (optional)
  • AnalyticsParameterAdUnitName (String) (optional)
  • AnalyticsParameterCurrency (String) (optional)
  • AnalyticsParameterValue (Double) (optional)

kEventAddPaymentInfo

const char *const kEventAddPaymentInfo =
    "add_payment_info"

Add Payment Info event.

This event signifies that a user has submitted their payment information. Note: If you supply the AnalyticsParameterValue parameter, you must also supply the AnalyticsParameterCurrency parameter so that revenue metrics can be computed accurately. Params:

  • AnalyticsParameterCoupon (String) (optional)
  • AnalyticsParameterCurrency (String) (optional)
  • AnalyticsParameterItems ([[String: Any]]) (optional)
  • AnalyticsParameterPaymentType (String) (optional)
  • AnalyticsParameterValue (Double) (optional)

kEventAddShippingInfo

const char *const kEventAddShippingInfo =
    "add_shipping_info"

Add Shipping Info event.

This event signifies that a user has submitted their shipping information. Note: If you supply the AnalyticsParameterValue parameter, you must also supply the AnalyticsParameterCurrency parameter so that revenue metrics can be computed accurately. Params:

  • AnalyticsParameterCoupon (String) (optional)
  • AnalyticsParameterCurrency (String) (optional)
  • AnalyticsParameterItems ([[String: Any]]) (optional)
  • AnalyticsParameterShippingTier (String) (optional)
  • AnalyticsParameterValue (Double) (optional)

kEventAddToCart

const char *const kEventAddToCart = "add_to_cart"

E-Commerce Add To Cart event.

This event signifies that an item(s) was added to a cart for purchase. Add this event to a funnel with AnalyticsEventPurchase to gauge the effectiveness of your checParameter(kout, If you supply the AnalyticsParameterValue parameter), you must also supply the AnalyticsParameterCurrency parameter so that revenue metrics can be computed accurately. Params:

  • AnalyticsParameterCurrency (String) (optional)
  • AnalyticsParameterItems ([[String: Any]]) (optional)
  • AnalyticsParameterValue (Double) (optional)

kEventAddToWishlist

const char *const kEventAddToWishlist =
    "add_to_wishlist"

E-Commerce Add To Wishlist event.

This event signifies that an item was added to a wishlist. Use this event to identify popular gift items. Note: If you supply the AnalyticsParameterValue parameter, you must also supply the AnalyticsParameterCurrency parameter so that revenue metrics can be computed accurately. Params:

  • AnalyticsParameterCurrency (String) (optional)
  • AnalyticsParameterItems ([[String: Any]]) (optional)
  • AnalyticsParameterValue (Double) (optional)

kEventAppOpen

const char *const kEventAppOpen = "app_open"

App Open event.

By logging this event when an App becomes active, developers can understand how often users leave and return during the course of a Session. Although Sessions are automatically reported, this event can provide further clarification around the continuous engagement of app-users.

kEventBeginCheckout

const char *const kEventBeginCheckout =
    "begin_checkout"

E-Commerce Begin Checkout event.

This event signifies that a user has begun the process of checking out. Add this event to a funnel with your AnalyticsEventPurchase event to gauge the effectiveness of your checkout process. Note: If you supply the AnalyticsParameterValue parameter, you must also supply the AnalyticsParameterCurrency parameter so that revenue metrics can be computed accurately. Params:

  • AnalyticsParameterCoupon (String) (optional)
  • AnalyticsParameterCurrency (String) (optional)
  • AnalyticsParameterItems ([[String: Any]]) (optional)
  • AnalyticsParameterValue (Double) (optional)

kEventCampaignDetails

const char *const kEventCampaignDetails =
    "campaign_details"

Campaign Detail event.

Log this event to supply the referral details of a re-engagement campaign. Note: you must supply at least one of the required parameters AnalyticsParameterSource, AnalyticsParameterMedium or AnalyticsParameterCampaign. Params:

  • AnalyticsParameterSource (String)
  • AnalyticsParameterMedium (String)
  • AnalyticsParameterCampaign (String)
  • AnalyticsParameterTerm (String) (optional)
  • AnalyticsParameterContent (String) (optional)
  • AnalyticsParameterAdNetworkClickID (String) (optional)
  • AnalyticsParameterCP1 (String) (optional)
  • AnalyticsParameterCampaignID (String) (optional)
  • AnalyticsParameterCreativeFormat (String) (optional)
  • AnalyticsParameterMarketingTactic (String) (optional)
  • AnalyticsParameterSourcePlatform (String) (optional)

kEventEarnVirtualCurrency

const char *const kEventEarnVirtualCurrency = "earn_virtual_currency"

Earn Virtual Currency event.

This event tracks the awarding of virtual currency in your app. Log this along with AnalyticsEventSpendVirtualCurrency to better understand your virtual economy. Params:

  • AnalyticsParameterVirtualCurrencyName (String)
  • AnalyticsParameterValue (Int or Double)

kEventGenerateLead

const char *const kEventGenerateLead =
    "generate_lead"

Generate Lead event.

Log this event when a lead has been generated in the app to understand the efficacy of your install and re-engagement campaigns. Note: If you supply the AnalyticsParameterValue parameter, you must also supply the AnalyticsParameterCurrency parameter so that revenue metrics can be computed accurately. Params:

  • AnalyticsParameterCurrency (String) (optional)
  • AnalyticsParameterValue (Double) (optional)

kEventJoinGroup

const char *const kEventJoinGroup = "join_group"

Join Group event.

Log this event when a user joins a group such as a guild, team or family. Use this event to analyze how popular certain groups or social features are in your app. Params:

  • AnalyticsParameterGroupID (String)

kEventLevelEnd

const char *const kEventLevelEnd = "level_end"

Level End event.

Log this event when the user finishes a level. Params:

  • AnalyticsParameterLevelName (String)
  • AnalyticsParameterSuccess (String)

kEventLevelStart

const char *const kEventLevelStart = "level_start"

Level Start event.

Log this event when the user starts a new level. Params:

  • AnalyticsParameterLevelName (String)

kEventLevelUp

const char *const kEventLevelUp = "level_up"

Level Up event.

This event signifies that a player has leveled up in your gaming app. It can help you gauge the level distribution of your userbase and help you identify certain levels that are difficult to pass. Params:

  • AnalyticsParameterLevel (Int)
  • AnalyticsParameterCharacter (String) (optional)

kEventLogin

const char *const kEventLogin = "login"

Login event.

Apps with a login feature can report this event to signify that a user has logged in.

kEventPostScore

const char *const kEventPostScore = "post_score"

Post Score event.

Log this event when the user posts a score in your gaming app. This event can help you understand how users are actually performing in your game and it can help you correlate high scores with certain audiences or behaviors. Params:

  • AnalyticsParameterScore (Int)
  • AnalyticsParameterLevel (Int) (optional)
  • AnalyticsParameterCharacter (String) (optional)

kEventPurchase

const char *const kEventPurchase = "purchase"

E-Commerce Purchase event.

This event signifies that an item(s) was purchased by a user. Note: This is different from the in-app purchase event, which is reported automatically for App Store-based apps. Note: If you supply the AnalyticsParameterValue parameter, you must also supply the AnalyticsParameterCurrency parameter so that revenue metrics can be computed accurately. Params:

  • AnalyticsParameterAffiliation (String) (optional)
  • AnalyticsParameterCoupon (String) (optional)
  • AnalyticsParameterCurrency (String) (optional)
  • AnalyticsParameterEndDate (String) (optional)
  • AnalyticsParameterItemID (String) (optional)
  • AnalyticsParameterItems ([[String: Any]]) (optional)
  • AnalyticsParameterShipping (Double) (optional)
  • AnalyticsParameterStartDate (String) (optional)
  • AnalyticsParameterTax (Double) (optional)
  • AnalyticsParameterTransactionID (String) (optional)
  • AnalyticsParameterValue (Double) (optional)

kEventRefund

const char *const kEventRefund = "refund"

E-Commerce Refund event.

This event signifies that a refund was issued. Note: If you supply the AnalyticsParameterValue parameter, you must also supply the AnalyticsParameterCurrency parameter so that revenue metrics can be computed accurately. Params:

  • AnalyticsParameterAffiliation (String) (optional)
  • AnalyticsParameterCoupon (String) (optional)
  • AnalyticsParameterCurrency (String) (optional)
  • AnalyticsParameterItems ([[String: Any]]) (optional)
  • AnalyticsParameterShipping (Double) (optional)
  • AnalyticsParameterTax (Double) (optional)
  • AnalyticsParameterTransactionID (String) (optional)
  • AnalyticsParameterValue (Double) (optional)

kEventRemoveFromCart

const char *const kEventRemoveFromCart =
    "remove_from_cart"

E-Commerce Remove from Cart event.

This event signifies that an item(s) was removed from a cart. Note: If you supply the AnalyticsParameterValue parameter, you must also supply the AnalyticsParameterCurrency parameter so that revenue metrics can be computed accurately. Params:

  • AnalyticsParameterCurrency (String) (optional)
  • AnalyticsParameterItems ([[String: Any]]) (optional)
  • AnalyticsParameterValue (Double) (optional)

kEventScreenView

const char *const kEventScreenView = "screen_view"

Screen View event.

This event signifies a screen view. Use this when a screen transition occurs. This event can be logged irrespective of whether automatic screen tracking is enabled. Params:

  • AnalyticsParameterScreenClass (String) (optional)
  • AnalyticsParameterScreenName (String) (optional)

kEventSearch

const char *const kEventSearch = "search"

Search event.

Apps that support search features can use this event to contextualize search operations by supplying the appropriate, corresponding parameters. This event can help you identify the most popular content in your app. Params:

  • AnalyticsParameterSearchTerm (String)
  • AnalyticsParameterStartDate (String) (optional)
  • AnalyticsParameterEndDate (String) (optional)
  • AnalyticsParameterNumberOfNights (Int) (optional) for hotel bookings
  • AnalyticsParameterNumberOfRooms (Int) (optional) for hotel bookings
  • AnalyticsParameterNumberOfPassengers (Int) (optional) for travel bookings
  • AnalyticsParameterOrigin (String) (optional)
  • AnalyticsParameterDestination (String) (optional)
  • AnalyticsParameterTravelClass (String) (optional) for travel bookings

kEventSelectContent

const char *const kEventSelectContent =
    "select_content"

Select Content event.

This general purpose event signifies that a user has selected some content of a certain type in an app. The content can be any object in your app. This event can help you identify popular content and categories of content in your app. Params:

  • AnalyticsParameterContentType (String)
  • AnalyticsParameterItemID (String)

kEventSelectItem

const char *const kEventSelectItem = "select_item"

Select Item event.

This event signifies that an item was selected by a user from a list. Use the appropriate parameters to contextualize the event. Use this event to discover the most popular items selected. Params:

  • AnalyticsParameterItems ([[String: Any]]) (optional)
  • AnalyticsParameterItemListID (String) (optional)
  • AnalyticsParameterItemListName (String) (optional)

kEventSelectPromotion

const char *const kEventSelectPromotion =
    "select_promotion"

Select promotion event.

This event signifies that a user has selected a promotion offer. Use the appropriate parameters to contextualize the event, such as the item(s) for which the promotion applies. Params:

  • AnalyticsParameterCreativeName (String) (optional)
  • AnalyticsParameterCreativeSlot (String) (optional)
  • AnalyticsParameterItems ([[String: Any]]) (optional)
  • AnalyticsParameterLocationID (String) (optional)
  • AnalyticsParameterPromotionID (String) (optional)
  • AnalyticsParameterPromotionName (String) (optional)

kEventShare

const char *const kEventShare = "share"

Share event.

Apps with social features can log the Share event to identify the most viral content. Params:

  • AnalyticsParameterContentType (String)
  • AnalyticsParameterItemID (String)

kEventSignUp

const char *const kEventSignUp = "sign_up"

Sign Up event.

This event indicates that a user has signed up for an account in your app. The parameter signifies the method by which the user signed up. Use this event to understand the different behaviors between logged in and logged out users. Params:

  • AnalyticsParameterMethod (String)

kEventSpendVirtualCurrency

const char *const kEventSpendVirtualCurrency = "spend_virtual_currency"

Spend Virtual Currency event.

This event tracks the sale of virtual goods in your app and can help you identify which virtual goods are the most popular objects of purchase. Params:

  • AnalyticsParameterItemName (String)
  • AnalyticsParameterVirtualCurrencyName (String)
  • AnalyticsParameterValue (Int or Double)

kEventTutorialBegin

const char *const kEventTutorialBegin =
    "tutorial_begin"

Tutorial Begin event.

This event signifies the start of the on-boarding process in your app. Use this in a funnel with AnalyticsEventTutorialComplete to understand how many users complete this process and move on to the full app experience.

kEventTutorialComplete

const char *const kEventTutorialComplete =
    "tutorial_complete"

Tutorial End event.

Use this event to signify the user's completion of your app's on-boarding process. Add this to a funnel with AnalyticsEventTutorialBegin to gauge the completion rate of your on-boarding process.

kEventUnlockAchievement

const char *const kEventUnlockAchievement =
    "unlock_achievement"

Unlock Achievement event.

Log this event when the user has unlocked an achievement in your game. Since achievements generally represent the breadth of a gaming experience, this event can help you understand how many users are experiencing all that your game has to offer. Params:

  • AnalyticsParameterAchievementID (String)

kEventViewCart

const char *const kEventViewCart = "view_cart"

E-commerce View Cart event.

This event signifies that a user has viewed their cart. Use this to analyze your purchase funnel. Note: If you supply the AnalyticsParameterValue parameter, you must also supply the AnalyticsParameterCurrency parameter so that revenue metrics can be computed accurately. Params:

  • AnalyticsParameterCurrency (String) (optional)
  • AnalyticsParameterItems ([[String: Any]]) (optional)
  • AnalyticsParameterValue (Double) (optional)

kEventViewItem

const char *const kEventViewItem = "view_item"

View Item event.

This event signifies that a user has viewed an item. Use the appropriate parameters to contextualize the event. Use this event to discover the most popular items viewed in your app. Note: If you supply the AnalyticsParameterValue parameter, you must also supply the AnalyticsParameterCurrency parameter so that revenue metrics can be computed accurately. Params:

  • AnalyticsParameterCurrency (String) (optional)
  • AnalyticsParameterItems ([[String: Any]]) (optional)
  • AnalyticsParameterValue (Double) (optional)

kEventViewItemList

const char *const kEventViewItemList =
    "view_item_list"

View Item List event.

Log this event when a user sees a list of items or offerings. Params:

  • AnalyticsParameterItems ([[String: Any]]) (optional)
  • AnalyticsParameterItemListID (String) (optional)
  • AnalyticsParameterItemListName (String) (optional)

kEventViewPromotion

const char *const kEventViewPromotion =
    "view_promotion"

View Promotion event.

This event signifies that a promotion was shown to a user. Add this event to a funnel with the AnalyticsEventAddToCart and AnalyticsEventPurchase to gauge your conversion process. Params:

  • AnalyticsParameterCreativeName (String) (optional)
  • AnalyticsParameterCreativeSlot (String) (optional)
  • AnalyticsParameterItems ([[String: Any]]) (optional)
  • AnalyticsParameterLocationID (String) (optional)
  • AnalyticsParameterPromotionID (String) (optional)
  • AnalyticsParameterPromotionName (String) (optional)

kEventViewSearchResults

const char *const kEventViewSearchResults =
    "view_search_results"

View Search Results event.

Log this event when the user has been presented with the results of a search. Params:

  • AnalyticsParameterSearchTerm (String)